Life — December 5, 1918 — page 76: what you’re looking at

What you’re looking at

This is a **perfume advertisement** for "Millo Violets," not political satire. The page header reads "Christmas Life," indicating this is a holiday gift-giving advertisement. The illustration shows two elegantly dressed women in 1920s fashion examining or presenting a perfume product. The ad copy emphasizes fragrance as a luxury gift, claiming it's "first among those exquisite luxuries which add to life's fragrance." The price "$6 & 10" and "in box de luxe" indicates this was marketed as an upscale Christmas present. The checkered floor and classical columns suggest sophistication and wealth. Small contact information at bottom provides dealer locations in New York and Montreal. This reflects early 20th-century advertising targeting women consumers for luxury goods during the holiday shopping season.