Life, 1918-12-05 · page 7 of 76
Life — December 5, 1918 — page 7: what you’re looking at
What you’re looking at
This is a **Waltham Watch advertisement**, not satire or political cartoons. The page uses patriotic heraldry and imperial symbolism (coats of arms, eagles, crowns) to market watches as a prestigious, internationally-recognized product. The text claims Waltham watches received government honors comparable to military medals like the Victoria Cross, positioning them as tributes to craftsmanship and precision. It emphasizes that Waltham is "the only watch factory in the world equipped to make chronometers" — a claim of technical superiority. The "Colonial A" watch pictured is described as "extremely thin at no sacrifice of accuracy," appealing to consumers who valued both elegance and reliability. The advertisement leverages nationalism and imperial prestige to justify the watch's premium positioning during what appears to be the World War I era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
emit sa MUNG anatinaneete cee i = — 4 WY} t — ast, We Gye Worlds Cribute to'a Watch Great deeds bring tributes in proportion to their worthiness. On the battlefields of Europe those tributes are evidenced in the form of medals with which brave men are decorated. As the Victoria Cross, for example, is Britain's supreme honor to give for valor, so is the highest tribute to the accuracy of a watch shown in its official choice by a government. Such tributes have the leading nations of five continents bestowed on, Waltham —which are very good reasons Why Your Watch Selecti should be a Waltham Carrying the war story on through to And beauty ? Yes—in no other watch another chapter, what is Waltham doing will you find that richness which makes to help win it? so many people say: For timing impor- Peaent = “How can it be so tant military work end Bow C aa. thin and yet so Patented accurate?” That's Waltham’s secret —learned by more \ thanahalf-century need of chro- 7 f SS of watch - making nometers, deck i} experience. Horo- clotks, wrist logical experts watches, air-plane : choose the Wal- clocks and com. 9 1 W tham becausethey paring watches — y know it is more placed their orders y reliable than any at Waltham. And ? other watch made Waltham, by the 2 in America or way, is the only Europe—and watch factory in Colonial A critics of watch- the world that is Ex ly thi sGoedk artistry, because equipped to make tremey tain at no acre OL SCeSIACY, they consider it chronometers. Riverside movement 19 jewels more beautiful. WALTHAM THE WORLD’S WATCH OVER TIME E Wert Wty omeaael Erre NTT ETS ee comicbooks.com