Life — December 5, 1918 — page 61: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“CHRISTMAS LIFE: 1760 Packard Trucks Complete National Truck Efficiency Test Winning Truck Establishes 3 Months’ Record of 952 Points out of 1000—$5025 Awarded in Prizes ‘HE National Truck Efficiency Test was organized and conducted by the Packard Motor Car Com- pany in co-operation with the efforts of the National Council of Defense and the War Industries Board to put motor trucking on a basis of higher efficiency, and to save railroad facilities for urgent Govern- ment uses. The test consisted of three months’ running, all phases of the truck performance and truck costs The Prize Winners in the National Truck Efficiency Test Class B—3 and ¢ ton trucks FIRST: H. F. Cherigo & Sons, Baltimore, Md., Lew Bacighipi, Driver. SECOND: Salt Lake City Pressed Brick Co.,Salt Lake City, Oloff Hanson, Driver. THIRD: Harper & Wilz, Baltimore, Md., Class A—1% and 2 ton trucks FIRST: What Cheer Chemical Co., Paw- tucket, R. L, James L. Drury, Driver. SECOND: Edson Moore & Co., Detroit, Mich., Edward Dailas, Driver. THIRD: Edson Moore & Co., Detroit, Mich., L. Moore, Driver. C. Wilz, Driver. being recorded daily on the National Standard Truck Cost System, as perfected by the Truck Owners’ Conference. The trucks were divided in three classes, accord- ing to capacity. Prizes were awarded in each class—$1000 to the owner of the winning truck; and to the drivers, $500 for first, $100 for second, and $75 for third best records. Class C—S and 6 ton trucks FIRST: W. M. Hoyt Co., Chicago, Ill, Joseph Brookbank, Driver. SECOND: Gottfried Krueger Brewing Co., Newark, N. J., Charles Langbein and Joseph Birchler, Drivers. ‘THIRD: H.F. Cherigo:& Sons, Baltimore, M4d., J. Butts, Driver. =] HIS three months’ test of 1760 sq Packard Trucks in all parts of the e pel United States is the first all-’round ESSSIZ/ and nation wide test of truck haul- ing ever conducted. It is the first to consider and record the transportation factors that enter into truck efficiency:— Return Load Percentage of Capacity Economy in Gasoline Economy in Tires Running Time Economy in Oil Loading and Unloading —_ Economy in Upkeep Time Wage Cost Outgoing Load Condition of Truck Traffic Conditions Type of Country State of Roads Type of Tires Many a truck owner, discovering that his flect is costing more than it should, finds all his efforts at economy baffled—because he thinks of efficiency only as a matter of trucks. Truck efficiency depends on transportation principles. There is not a truck owner in the United States but can benefit by the results of the Packard National Truck Efficiency Test. They are transportation results. They are just as applicable to the single truck as to the fleet—to the little delivery car as to the Packard. Whether you are a Packard Truck user or not—the Transportation Department of yourlocal Packard Branchor Packard Dealer will be glad to see you. They will talk the thing over with you—show you what trans- portation results to look for and how to record them day by day on the National Standard Truck Cost System. One of the most vital things forthe Nation today is that every transportation agency shall come as near 100% efficiency as possible. It is an extension of the Packard program of 100% War Work to give the results of this test to every truck owner or driver who will make use of it—freely, and without thought of imposing obligation. PACKARD MOTOR CAR COMPANY Detroit, Michigan comicbooks.com