Life, 1918-11-28 · page 4 of 34
Life — November 28, 1918 — page 4: what you’re looking at
What you’re looking at
This is **not a satirical cartoon** but rather a **straightforward advertisement** for Robbins & Myers Motors, placed in Life magazine (page 768). The image shows two businessmen examining industrial motors and equipment. The ad's message is purely commercial: it argues that reliable, quality motors—specifically R&M Motors—help businesses succeed by improving efficiency and worker satisfaction. The "business that stays" refers to companies that invest in dependable equipment, positioning R&M Motors as essential to industrial success. The company emphasizes twenty-one years of manufacturing experience and claims their motors are used across multiple industries (washing machines, grinders, vacuum cleaners, etc.). There is **no satire or political commentary**—this is period industrial advertising targeting factory managers and business owners.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“EAP EB MOITIUGOAY AAOANVAY Business that Stays The business that stays is the business that pays. Business that has to be turned away is no more profitable than business which never presented itself. When the sales manager goes to the production manager and knows that the factory will take care of him on every order, it makesa big hit with him, the production manager himself, and the others in the front office. Hence the great and growing demand for Robbins & Myers Motors in a thousand industries. ‘These. are the motors that keep wheels turning, speed the work, increase output, make workers contented, insure profits. Robbins & Myers Motors have been doing this for twenty-one years. In this time the name has come to be a guarantee of motor dependability, whether , the size of the motor be 1-40 or 30 horsepower. Robbins & Mvers Motors & & = For the same reason, makers of the better motor- driven devices equip their product with R&M Motors. To be Robbins & Myers equipped is a sign of the best, whether the device be a washing machine or vacuum cleaner for the home, an ad- dressing or mailing machine for the office, or a coffee grinder or meat chopper for the store. Dealers who sell R&M Motors or R&M motor- equipped products have learned that they stay sold. And the sale that stays is the sale that pay Power users, electrical-device manufacturers and dealers find in Robbins & Myers Motors an un- usual value of performance, quality and salability. The Robbins & Myers Co., Springfield, Ohio For Twenty-one Years Makers of Quality Fans and Motors Branches in All Principal Cities comicbooks.com