Life — November 14, 1918 — page 5: what you’re looking at

What you’re looking at

# Waltham Watch Advertisement This is primarily a **product advertisement**, not satirical content. The page promotes Waltham watches, a major American watchmaker. The illustration shows a figure in period dress (appears to be meant as a Korean or Asian representative) carrying a large cross, symbolizing Korea's adoption of Western timekeeping technology. The accompanying text claims Korea selected Waltham watches for official use because of their superior accuracy compared to Swiss, English, and French competitors. The advertisement emphasizes Waltham's reliability since 1854 and encourages jewelers to recommend their "Riverside" model to customers. The tagline "The World's Watch Over Time" serves as both marketing slogan and pun. This reflects early 20th-century advertising strategies using international examples to establish product prestige.