Life, 1918-11-14 · page 5 of 34
Life — November 14, 1918 — page 5: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not satirical content. The page promotes Waltham watches, a major American watchmaker. The illustration shows a figure in period dress (appears to be meant as a Korean or Asian representative) carrying a large cross, symbolizing Korea's adoption of Western timekeeping technology. The accompanying text claims Korea selected Waltham watches for official use because of their superior accuracy compared to Swiss, English, and French competitors. The advertisement emphasizes Waltham's reliability since 1854 and encourages jewelers to recommend their "Riverside" model to customers. The tagline "The World's Watch Over Time" serves as both marketing slogan and pun. This reflects early 20th-century advertising strategies using international examples to establish product prestige.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ky Korea cattie 4 altharn for ite Encased in a body of gold or silver lies the real reason for the existence of any watch — its works. The surface may be graced by delicacies of refinement so beautiful to look upon that the mind sometimes neglects to investigate the inner mechanism, which makes a watch either a reliable timepiece or simply an ornament. But to the horological experts of a nation — when selecting an official timepiece — nothing counts but accuracy. So Korea came to Waltham for Time. Because she found there a degree of time-keeping dependability that was unapproached even by the famous watches of Switzerland, England or France. (0a should your watch selection be a Waltham Because — the name “Waltham” means that inside the case has gone more than a half-century of watch- making experience. Since 1854 the popular saying has been: “If you want to Enow the correct time, find the man with a Waltham.” Because —nothing will give you greater confidence in your watch than the knowledge that it bears the name of an institution which has contributed more improvements to the art of watch-making than any other factory in the world, Patronize the jeweler who recommends Waltham Watches because he is an expert with intimate knowledge of those mechanical details which give time-keeping perfection. Ask him to show you the Riverside, a moderate price Waltham, made in five sizes— three for men and two for women. Here is a watch which brings to its owner a feeling of gratification that his daily work and play are timed by a masterpiece enshrining all those superiorities which have made The most dependable moderate pri © mot catch inthe world WALTHAM THE WORLD’S WATCH OVER TIME comicbooks.com