Life, 1918-11-14 · page 31 of 34
Life — November 14, 1918 — page 31: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political cartooning. The dominant feature is a large **W.L. Douglas shoe advertisement** occupying the center-right. It includes a circular portrait of William L. Douglas himself, presenting the company's selling point: shoes have the retail price stamped on the bottom by the factory, preventing price-gouging and protecting consumers. The ad emphasizes quality materials, skilled labor in Brockton, Massachusetts, and consistent pricing nationwide. Supporting content includes: - A "Learn Music at Home" advertisement (top left) - A brief article titled "Suggested Basis of Peace with My Next-Door Neighbor" discussing suburban disputes over yards, hens, and dogs - A "Mum" deodorant advertisement (bottom right) The page reflects early 20th-century consumer concerns about fair pricing and product transparency, positioning W.L. Douglas as a trustworthy brand protecting workers and customers alike.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
EARN MUSIC | AT HOME! ra Organ,. Violin, Mandolin, Cornet, Harp, ‘Cello, Guitar, Trombone, Clarinet, Piccolo, Ukelele, Saxophone, Flute, it Singing. Special Limited Offer of free weekly lessons. You pay only for music and postage, which, is small. No extras. Beginners of ad- vanced pupils. Everythin i imple, systematic. tures each course, 16 years’ success. Start at once. Write fer tree Booklet Teday—How, U. S. SCHOOL OF MUSIC 13811 Brecewick Bidg., New York City of the ree in Beer. as dis. mosaic ced in STAMPING THE RETAIL PRICE ON THE BOTTOM AT THE FAC TORY PROTECTS THE WEARER AGAINST UNREASONABLE prorits. Suggested Basis of Peace My Next-Door Neighbor NEIGHBOR: W. L, DOUGLAS WENT NO LOCATED IN BLACK HAWK, COLO., A ROUGH AND REAOY PIONEER TOWN, WHERE HE CONTINUED MIS CHOSEN TRADE OF SHOEMAKING. in order that D' AI he little suburban world we live © made safe for democracy, I pleased to have you look in may should over the following three points: 1, The freedom of the back yard.— This will inelude the usual interchange of courtesies between your wife and you and me. But it should rther, You have more hens than I have, which disturbs the balance f But I have one more dog This will naturally be a sub- ect for arbitration in the future. 21 during the absence of the " MANUFACTURING, WLD “THE S, $350 $4.00 $4se HOLDS ITS SHAPE” 520 $G20 $720 & $8.00 ‘ou’'ll never need to ask “ What is the price?” when the shoe sales- man is showing you W. L. Douglas shoes because the actual value is determined and the retail price fixed at the factory before W.L. Douglas name and the retail price is stamped on the bottom. The stamped price is W. L. Douglas personal guarantee that the shoes are always worth the price paid for them. Stamping the price on every pair of shoes as a protection against high prices and unreasonable profits is only one example of the constant endeavor of W. L. Douglas to protect his customers. W. L. Douglas name on shoes is his pledge that they are the best in materials, workmanship and style possible to produce at the price. Into every pair go the results of sixty-six years experience in making shoes, dating back to the time when ‘W. L. Douglas was a lad of seven, peg- ging shoes. CAUTION—Before you buy be sure W. L. Dough: on the bottom and the inside top facing. retail price is stam ‘The quality of W. L. Douglas product is guaranteed by more than 40 years expe- rience in making fine shoes. The smart styles are the leaders in the fashion centres of America. They are made in a well-equipped factory at Brockton, Mass., by the highest paid, skilled shoemakers, under the direction and ‘supervision of experienced men, all working with an honest determination to make the best shoes for the price that money can buy. The retail prices are the same everywhere. They cost no more in San Francisco than they do in New York. name and the If the stamped price has been mutilated, BEWARE OF FRAUD. ZL. Douglas stores and over 9000 mall, — Ben for booklet tellin ove through the mail, postage free. BROCKTON - - President W_L. DOUGL fora, oF can be ordered direct. from WA, SHON CoMPANY 7 2 EAPARA STREET, cr in training camps in the Americ ? Its him a pack EVS FOOT= EASE, the antiseptic, healing powder esbakenn Into the shoes and sprinkled in the The American, British and French : se, because it takes the eand freshens the feet. It is comforter for tired, aching, tender, relief to corns and bunions. burg Camp Manual advises men in to shake ‘ase in their shoes each of} | or a 2c, stamp be will mail it for membrance could be so acceptable ? commander-in-chief. — This has been going on systematically. My wife tells me the other day, while she was shop- ping, your cook came over and bor- rowed three pounds of butter from our non-commissioned houseworker, All should be considered personal In case of undue assimilation, the of- fenders should be brought to justice. 3. Sniping—We have evidence to show that one of your offspring, armed with a putty-blower (the use of which is a plain breach of intersuburban law), has heen sniping one of my pet squir- rels. In case of a repetition of this crime, by common agreement, your off- spring should be deported to my cellar and made to look after my furnace for one week, crime —no embarrassment when dancing Thousands of fashionable women apply just a littke ‘““Mum’’ under arm and to the feet before dancing. Harmless, stainless ‘‘Mum/’’ removes every possibility of odors from pers- |piration, without stopping natural |functions. Get a jar ‘now. “Mum” after every bath. Use “ Mum" is a trade mark registered in U. S. Patent Office.