Life, 1918-11-14 · page 29 of 34
Life — November 14, 1918 — page 29: what you’re looking at
What you’re looking at
This is a **corporate advertisement**, not a cartoon or satire. It's a formal announcement from the Locomobile Company of America (an automobile manufacturer based in Bridgeport, Connecticut) regarding World War I's impact on civilian production. The company announces it will **stop making consumer automobiles on January 1, 1919**, redirecting manufacturing to Army equipment. This reflects the U.S. war effort's demands on industrial production during WWI. The advertisement reassures existing customers that service branches will remain operational and promises post-war resumption of their six-cylinder car production. It's a business communication navigating wartime economic disruption—showing how American manufacturers pivoted to military support during the conflict. There is no satire or political cartooning present on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The production of Locomobile motor cars will be discontinued January first, 1919, until after the war. This is necessary in view of our greatly increased re- sponsibilities in making varied equipment for the Army. Branches will be maintained in order to give Service to Customers of the Company. Ovaers for the limited number of cars now avail- able for delivery will ‘be attended to with care; and those who may wish to place with us orders for delivery after the war, are assured that the policy of the Company will in no way change and we will continue to build six cylin- der models of the highest possible quality. THE LOCOMOBILE COMPANY OF AMERICA BRIDGEPORT, CONN. comicbooks.com