Life, 1918-11-07 · page 32 of 36
Life — November 7, 1918 — page 32: what you’re looking at
What you’re looking at
This page mixes satirical content with WWI-era propaganda advertising. The main cartoon titled "He Learned to Hit 'Em at the Gun Club" uses dark humor: it depicts a man who learned to trap-shoot becoming skilled at hitting moving targets—the implicit reference being that these "skills" now apply to killing enemy soldiers. The text column to the left contains a faux legal proceeding mocking German complaints about being called "Huns" during wartime. The court "opinion" sarcastically argues that calling Germans "Huns" is actually *justified* given their conduct—a rhetorical device defending anti-German wartime rhetoric. The adjacent Du Pont advertisement for trapshooting promotes their ammunition while framing recreational shooting as patriotic preparation for military service or home defense. **Context**: This reflects 1917-1918 America's wartime hostility toward Germany and German-Americans, when calling the enemy "Huns" was standard propaganda language. The page weaponizes satire to reinforce national sentiment and normalize violence.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“I IRBTE * anguish which he has suffered through hearing the name of ‘Hun’ applied to the Germans for their cruelties and their barbarism. You have heard the complainant declare that while he was playing a four-ball_ match on the Hates golf links with the defendants in this ‘ase, they did repeatedly, and game to such an extent that he took no less than three putts on every green. “Tt is the opinion of this court that the language of the defendants in this case was ‘libelous in the extreme. When the complainant was engaged in his earthly work of destruction, he was a barbarian, unsoftened by the mellow- She point ¢ The among Just a jingle—funny, foolish—or any way you eas write it—just soittells truthfully, why ZYMOLE Troe after ARE SO GOOD FOR HUSKY THROATS. Nine biy $150, $100, $75, $25, and five $10 prizes. ZYMOLE SEE Shake: KEYS are not cough drops—but mildly antiseptic dl Gresse pastilles of real worth. Send your rhymes toca jig TE Department. “M: Frederick Stearns & Company he, *w libel recom! forced ing influences of civilization. His acts, though cruel, can be excused by the customs of the times in which he liv in his hearing, refer to the Germans as ‘Huns; causing him great distress of spirit and throwing him off his when | they | Nevertheless, they have dev their science, all their intellect a their strength to devising the most frightful instruments of destruction for their brother men, to nullifying the faith, the honor and the understan ing built up with infinite labor sin the Dark Ages, and to overturning every visible sign of culture and ho unity which lay within their path “Tt is the opinion of this court tha E EU Oe the application of the name ‘Hun’ He Learned to Hit ’Em at the Gun Club Back home he was a trapshooter. At the gun club he learned how to hit moving objects, ninety times out of a hundred. the Germans is a grave reflection the complainant and his brothe: and one calculated to work incalculable harm to them; and it is also our opin- ion that future generations will hold the word ‘German’ to be a descrip Siapptng 4 ahd grenadd tn nildisicerdroeging a charg of all that is loathsome, abhorrent, ing Hun is “old stuff” for him. : cruel and abominable, and that asy other epithet will not only be unneces- i y, but even weak and inadequate. |Trapshooting League Vith these few remarks, gentlemen +|— | you. Give it thought, and take good at clay targets is a recognized part of the training And with enemy care that the proud traditions of Hades | trenches a few yards distant the bayoneted trench shotgun is minal " 5 ju . a proving a most efficient weapon of defense or offense, ain unsullied hy an unjust ee vail ‘Coupe 1. du Pont de Nemours & Co. Advertising Division At the cantonments and aviation camps in the U. S. and |Trapshooting for Women France regulation si ‘Whether for prospective active service or home defense you cision, learn to “shoot and hit” at one of the thousands ofgun clubs in thi country. You will be welcomed at any club by good American: who will loan you a gun and teach you how to handle it with skill Rayatite Top Material | For address of nearest club and Trapshooting Instruction Book check trapshooting in the coupon, sign your name and mail it now to E. 1. DU PONT DE NEMOURS & CO. ESTABLISHED 1802 Craftsman Fabrikoid id Rubber Cloth _ WILMINGTON The Du Pont American Industries are: E. 1. Du Pont De Nemours & ny, Wilmington, Del... Explosives DuPont Chemical Works, Equitable Bidg., N.Y ..Pyroxylin and Coal Tar Chemicals Du Pont Fabnkoid Company, Wilmington. Del... . Leather Substitutes The. Arlington Works, 725 ‘Broadway, N.Y., Ivory Pyralin and Cleanable Collars Harroon Works, Philadephia, Pa... Paints, Pigments, Acids end Chemicals Du Pont Dyestuffs Co., Wilmingtoa, Del. + + ey + Coal Tar Dyestufs DELAWARE ‘Visit the Du Pont Produc: 3265 Boariwatk, Atlantic Cit EQUIPMENT THE SOLDIER'S AND THE CIVILIAN’S OOS = A. £Y Conon — comicbooks.com