Life — October 31, 1918 — page 2: what you’re looking at

What you’re looking at

# Omar Omar Cigarette Advertisement This page is primarily a **cigarette advertisement**, not political satire. It promotes "Omar Aroma" cigarettes made by The American Tobacco Company. The ad features two illustrated men in what appears to be a baseball scene—one batting, another pitching or catching. The copy plays on sports imagery, suggesting that smoking Omar cigarettes provides confidence during high-pressure moments ("after four strikes running"). The advertisement emphasizes the cigarettes' aromatic blend of Turkish and domestic tobaccos. The humor is lighthearted and commercial rather than satirical—using relatable scenarios (athletic competition, wanting to appear calm under pressure) to market the product to male consumers. This represents early 20th-century advertising that would be considered unethical today due to health concerns about tobacco.