Life, 1918-10-24 · page 4 of 34
Life — October 24, 1918 — page 4: what you’re looking at
What you’re looking at
This is primarily **advertising, not satire or editorial content**. The page advertises the Mimeograph machine made by A.B. Dick Company (Chicago and New York). The oval illustration shows a pilot in an early airplane, used as a metaphor for speed and modernity. The ad's central claim compares the mimeograph's duplication speed favorably to "aviation wireless" (early radio communication). The pitch emphasizes rapid production: the machine can print 5,000 copies per hour and quickly duplicate typed or handwritten documents and diagrams. The reference to "aviation wireless" reflects the 1910s-1920s era when both aviation and wireless technology were cutting-edge innovations. The comparison suggests the mimeograph represents similarly impressive technological progress for office work.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
lg Aviation wireless! Its great speed is even outmatched by the Mimeograph—for while the wire- less is sending one message to one receiver, the Mimeograph will start hundreds on their various ways. Fast? While the Mimeograph duplicates the typewritten or handwritten page with a sharp exactness that practically makes every copy an original, its remarkable advantage is the rapidity of its execu- tion. Simply click off the message on the typewriter and it is ready to print—five thousand an hour. Diagrams, illus- trations, plans, etc., may be quickly traced on the same sten- Get new booklet cil—and duplicated in the one operation. “W” from A. B. Dick Company, Chicago—and New York. onl comicbooks.com