Life — October 24, 1918 — page 2: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ublahed Weekly at 17 West at Steet, New ¥, Anau Saineriotion, Five Tea WHEN Ww. L. DOUGLAS was) ELEVEN YEARS OF AGE HE PRES QUENTLY HAD TO WHEEL LEATHER AND OTHER MATE RIALS FROM TOWN IN A BARROW. A DISTANCE OF STAMPING THE RETAIL PRICE ON THE MOTTOM AT THE FAC TORY PROTECTS THE WEARER AGAINST UNREASONAGLE ‘ou'll never need to ask ‘“‘ What is the price?” when the shoe sales- man is showing you W. L. Douglas shoes determined and the retail price fixed name and the retail price is stamped L. Douglas personal guarantee that the shoes are always price is W. worth the price paid for them. Gtamping the price on every pair of shoes ‘as a protection against high prices and unreasonable profits is only one example of the constant endeavor of W. L. Douglas to protect his customers. W. L. Douglas name on shoes is his pledge that they are the best in materials, workmanship and style possible to produce at the price. Into every pair go the results of sixty-six years experience in making shoes, dating back to the time when W. L. Douglas was a lad of seven, peg- ging shoes. CAUTION—Before you buy be sure W. L. Dougl retail price is stamped on the bottom and the inside top use the actual value is at the factory before W.L.Douglas on the bottom. The stamped ‘he quality of W. L. Douglas product is guaranteed by more than 40 years expe- rience in making fine shoes. The smart styles are the leaders in the fashion centres of America. They are made in a well-equipped factory at Brockton, Mass., by the highest paid, skilled shoemakers, under the direction and supervision of experienced men, all working with an honest determination to make the best shoes for the price that money can buy. The retail prices are the same everywhere. They cost no more in San Francisco than they do in New York. name and the facing. If the stamped price has been mutilated, BEWARE OF FRAUD. age, 2, poouuee teling nthe mail, vce yf, President W.J- DOUGLAS WAR SAVINGS No More Trains S AME. old jostle, ne old jars, Same old standing-room, Twice as many ticket-sellers, No more brain Twice as long at And no more tra Same old straphangers, Same old shocks Same sardines in the Same old hos; Twice as many subways— How the city may blame it on the peop! They were slow to see the ¢ They couldn't find the sh Gosh! That Twice as many stairways wasn't st And trouble for your p Twice as many sheep and Rut no more trains, Oh, they tell yo Isn't big that a nickel h by far. They a coin of seven cen To pack you in a car They'll make you think y © upon t ) more trains. Je essential of 2004 it shall he interestin makes that quality? It is a hi sonal charm, which enables th r twist his words up a succession of sin the mi is united with a sense ¢ xood writer must have though theme so completely that, sure of h seli, he r what t $400 i in | Some people would do most any’ writing of jingles. This ad ts to those to award nine prizes—S150, $100, $75, & received before Dec. 15th, 13] why they husky throats— why they keep the voice | they are not cough drops—but mildly an tilles of real worth. Send your jingles to Jingle Der Frederick Stearns & Company 1042 East Jefferson Ave. Detroit, “FOR HUSKY CEUs comicbooks.com