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Life, 1918-10-17 · page 5 of 38

Life — October 17, 1918 — page 5: what you’re looking at

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Life — October 17, 1918 — page 5: Life, 1918-10-17

What you’re looking at

This page is primarily a **wartime advertisement for Colt firearms** (World War I era, based on references to "the Hun" and context). The illustrated scene depicts **soldiers in combat**, with one figure prominently throwing a grenade. The imagery emphasizes military action and urgency. The advertisement's messaging is patriotic propaganda: Colt argues that American soldiers need their weapons to win the war, and civilians should be patient waiting for Colt products rather than demanding them, since "they who fight may be first served with COLT'S" weapons. The left sidebar contains unrelated Christian Science Monitor advertising about "The Power of Truth." The overall message conflates commercial self-interest with patriotic duty—essentially asking Americans to trust that Colt's priority to arm soldiers serves the national interest.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

—LUTFE~ If the Germans Played It hurled his grenades with murderous The Power THE game between the Potsdam speed. In the ninth inning von Lack- C. and the Wilhelmstrasse witz attempted to steal home, but was T: h F.C. was marked by several dramatic met with such a withering machine- of rut moments, In the second inning, after gun fire that he was forced to retreat a carefully executed barrage, Gluck The region around first. hase was The power of the ten Com- spiel captured second at the point of thickly carpeted with dead. The ¢ mandments, the Beatitudes, bayonet. A long fly to right brought nalties among the umpires were un- the Magna Charta, the Bill of him home, a well placed tear-gas shell usually severe. Seven succumbed to Rights, the Declaration of effectually preventing the right-fielder rifle fire, three were sprinkled with Independence, or the Eman- from catching it. Von Piffer was on shrapnel, and the survivors were forced cipation Proclamation, is in the mound for the Potsdams, and to dig: themselves in, the truth they express. The Beatitudes and some other grat declarations of history prove that truth is comforting and com- passionate, as well as accurate and exactin: The Christian Science Monitor An International Daily Newspaper does not hesitate to present the demands of truth whether to be comforting and compassionate of to expose and defeat the parposes of hidden evil. And the Monitor insists upon being ateresting in this presentation of truth, which alone is real news. n Science Monitor is $9.00 mail, or may be obtained at s, hotels and Christian Science coms. A monthly trial sub- sn by mail anywhere in the world fr 75¢; a single copy for 3¢ stamp. THE CHRISTIAN SCIENCE PUBLISHING SOCIETY . That they who fight may BOSTON U.S.A. Sole publishers of all authorized 4 be first served with Christian Science literature With apologics to Bryant) G0 se that when thy summons comes Automatic Pistols, Cal. 45, Government Model ae “New Service” Revolvers, Cal.45 Colt’s Automatic Machine Guns ndless line of patriots which ves Vicker’s Machine Guns Browning Machine Guns at OM Glory stand, where cach Htc a acy | Browning Machine Rifles share of Bonds for Liberty J cs not like a spendthriit 0-DAY the entire COLT ORGANIZATION, with its immense work ling excuses; but, sustaine y shops, its loyal men and women — everything COLT— has been placed at riled ; the disposal of our Government.in order that THEY WHO FIGHT shall artedeep pride, approach thine be well armed — the sooner to bring about that complete victory toward which icle Sam every patriotic American is bending every effort. ne who has been saving with a ill ; The time has come when it is inconsistent for us to serve any one but UNCLE. 5 great day-—and now can help SAM. HIS business— every true American's business — is to WIN THE WAR. e Cause! E.J.K. We believe that you will back the position we take at this time when the _ lives of our Boys and the Country's Honor are at stake. ‘we so happy, Joskin?” asked | Therefore, we ask that you wait patiently for YOUR COLT until we have one prominent citizen of an- . ry ° * ‘. ras they met on their way to busi- furnished the American soldiers with the Arms that are crushing the Hun. “seu tng ou woe ene ~COLT’S PATENT FIRE ARMS MEG. CO. Joshin. “Pe just renewed my annual n Hartford, Conn., U.S. A. subscription to Lure.” comicbooks.com