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Life, 1918-10-17 · page 38 of 38

Life — October 17, 1918 — page 38: what you’re looking at

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Life — October 17, 1918 — page 38: Life, 1918-10-17

What you’re looking at

This page contains two distinct elements: political commentary and fashion advertising. **The Political Article** ("Brisbane, Beer and Germans") defends German-American brewers who initially sympathized with Germany during WWI but later supported the United States. The author argues they shouldn't be condemned for their initial stance—only for *hiding* their pro-Germany activities. The piece suggests some brewers bought newspapers to promote beer interests (likely referencing William Randolph Hearst or similar figures) while concealing their true influence. This reflects post-WWI American tensions around German-American loyalty and the eventual Prohibition movement targeting brewers. **The Advertisements** include Forhan's toothpaste (emphasizing dental health as you age) and a Vogue magazine subscription pitch promoting fashion economy during wartime—suggesting women carefully plan wardrobes rather than waste money on ill-chosen garments. The juxtaposition reflects Life's satirical nature: serious political discussion alongside consumer culture messaging.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Beware of - tender, inflamed gums “LIFE: political. If Lrewers chose to buy a newspaper to speak for them and have Brishane manage it, that was not neces- sarily wrong, though it may have been ing of the paper might not be affected, These are hard times for Germany, and hard times for beer, and hard times for persons who have both these jn. YORRHEA. with a) premature loss of teeth. isalmost inevitable if you do not properly care for your gums. Here is the explanation : As you age the body tis- | sues naturally relax. You see this tissue-loosening in the neck It goes on in your gums, too. As you grow older your gums shrink be- low the normal gum. line. Through lackof caretheybe- come spongy and inflamed. Then you have Pyorrhea | | (Riggs’ Disease). Four out of five people over forty have Pyorrhea. Andmany under forty, also, Don’t let a_tender gum spotdevelop. These tender spots breed disease germs which enter the system through tiny openings —in- Fecting the joints or tonsils | | | —or causing other ail ments, Immediately get Forhan’s, which positively prevents Pyorrhea if used | |= in time and used consist- ently, Forhan’s tones the gums and hardens them. They in turn keep the teethhealthy, Brushyour teeth with Forhan's Iecleans themsciennifically—keepsthem white and free from tartar, Mf gum shrinl hasalready set in. start oxing Forhan’s and consult a dentist immediately for special trearment. 30e and 60¢ tubes All Drugsists| FORHAN CO, 202 6th Ave., N.Y. ‘Trial Tube ree Brisbane, Beer and Germans HEN the war first broke out, the sympathy of Americans of Ger- man descent was naturally with Ger- Most of them wanted Germany few revolted against the whole German plan, and wished to see it beaten. Almost all the brewers are German by birth or descent, and probably most of them were for Germany in the first years of the war. But that ought not to weigh too much against those of them who actually and sincerely got into the war with the United States to beat Germany. If they have been loyal to the United States they must not be condemned for favoring Germany at the start. “Neither must brewers be condemned for defending brewing. Brewing is not a crime. The assault on it is not all moral nor all economic, but is largely many. to win. PETER J. CAREY, PRINTER inexpedient. If they bought the paper, as appears, in the interest of beer and not of Germany, they did nothing dis- loyal. Where they got in bad was in hid- ing all the incidents of the transaction in order that the influence and stand- TIDE SEMEL 5 " : | $2° Invested in Vogue (a tiny fraction of your loss on a single ill-chosen hat or gown) Will Save You $200 This year, above all others, when extravagance and waste must be avoided, you should have Vogue at hand. For now, every woman must devote even more than her usual care to the selection of every detail of her wardrobe, so that not one hat, gown or wrap may remain unworn and its price wasted. The gown you buy and never w Gloves, boots, hats, that miss being exactly what you want are the ones that cost more than you can afford, VOGUE suggests that before you spend a single penny on your ne even begin fo plan your scason’s wardrobe, you consult its great series of fashion numbers, Save yourself from a'wrong start. Begin with the PARIS OPENINGS NUMBER (NOW READY) For $2, a tiny fraction of your loss on a single ill-chosen hat or gown, you may have these ten Autumn, Winter and Spring Fashion Numbers of Vogue. Here are the 9 numbers & (Ten if you act promptly) you will receive for $2 *& Paris Openings Oct. 15 The combined fashion exhibits of Paris, sketched and described by Vogue's own artists. Wirter Fashions, Nov.1 Motor and Southern Number Jan. 15 Showing the, mode in its winter necethiee ata | iat, culmination; hats, furs, frocks, ace EyeygtBing. new jin the | motor cessories; what is worn and who = Wendi wpere 08 wears it Early Christmas Shopping Nov. 15 ‘Special advance showing of Christ: mas gifts, enabling you to do your shopping early and obey Washing: ton. Christmas jumber, Dec. 1 Tiundreds of gifts of distinction, practical in. character; good im value; actually purchasable. Holiday Number Dec. 15 Decorations for the Christmas house and Christmas table; diver- sions for the holidays. Lingerie Number Jan. 1 Fine linens for household and per- sonal use? their choice, marking and care. ar is the really expensive gown. clothes, before you Forecast of Spring Fashions Feb. 1 The first authentic Spring styles— the trend of the mode—fully illus. trated, showing the silhouette, fabrics, modes of Spring. Spring Millinery Feb. 15 ‘The loveliest hundred of the Pari hats, and the gowns. veils, coiffures of their Gallic affinity. Spria ms and New Materials France wedded to America — artistry to practicality. Patterns, weaves, colors favored for Sp SEND NO MONEY Don't bother to enclose a cheque or even write a letter. The cou- pon opposite will do and is easier and quicker. With one stroke Of the pen you will solve your entire clothes problem, By act- ing today you will assure new and valuable ideas for the next two seasons and insure yourself against costly failures, Maz. pring. Regular subscription price $$ @ year (24 issues) gredients in their blood. st They should fair treatment, and even sympathy in their difficult situation. disloyalty, put them in them, but if they p not be persecuted, If they plot il or shoot fair they should Vogue now offer NINE (yearly subscription price $). If you mail the ¢ tached scription big Paris Jer now re N issues In these numbers thoc sands of models will be shown from which yoo can select—and by the use of which, your gowes will, this season, he more attractive than ‘ever be fore. But, mail the promptly, as the com plimentary’ copy the Paris Open- ings musteome out of a small reserve supply.