Life, 1918-10-17 · page 36 of 38
Life — October 17, 1918 — page 36: what you’re looking at
What you’re looking at
This is primarily a **book advertisement page** from Life magazine, likely from World War I era (suggested by the "Liberty Bonds Will Do It!" phrase and reference to Mr. Hoover). The page features ads for three books: H.G. Wells' novel *Joan & Peter*, T.L.M.'s *Best Short Stories*, and Edna Ferber's *Cheerful—By Request*, plus a hotel advertisement for the Hollenden in Cleveland. The only cartoon is a small sketch at bottom right: a desk sergeant and civilians in what appears to be a police station. The joke concerns patriotic etiquette—a man kept his hat on during the national anthem, and the sergeant knocked it off as punishment. The humor comes from the sergeant's exaggerated sense of propriety regarding patriotic conduct during wartime, when such displays of respect were heavily emphasized. The page otherwise consists of book advertisements and publisher endorsements, typical of Life's commercial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
H. G. WELLS’ NEW NOVEL Cheeriness | ) JOAN & PETER “The strongest novel Mr. Wells ha. HOUSANDS of F yet given to the world and the one most i to leave a lasting impression.’’ travelers look upon FM like The Hollenden as their H éé a Cleveland home. They [May /fFi One of the most significant books of the year .. one of Mr. Wells’ finest achievements . . de- serves the widest audience.” —Phila. Press “Brilliantly written—Never has Mr. Wells em- ployed the English language with more con- summate skill."—N. Y. Tribune. like its central location; the quiet elegance of its appointments; its delight- ful rooms and nationally known dining room sri, ove" | — H. G. Wells’ New Novel European plan, with bath: saan “NPA! JOAN & PETER “‘Never has Mr. Wells spread for us such a gorgeous panorama... A living story, a vivacious narrative im- perturbable in interest on every page, always fresh and personal and as- sured. ’’—The Dial. Now at all bookstores. $1.75 THE MACMILLAN COMPANY Publishers NEW YORK Liberty Bonds Will Do It! a pet pigeonhole in Mr. Masson's roll-top desk, wuts the best stories he hears or reads, Eventually it becomes a mine of nearly 09/100 pure metal. In his hook Best Short Stories ure newly collected nuggets from that pocket. As “ Miniature lire” is to the full-sized magazine, so “ Best Short Stories” is inary you-please book. It is highly concen- trated and good medicine for these times. 220 stories for $1.00, net Elwa taba, writes stories with the savor and salt of life. They begin with definiteness, they continue with inevitable truth, they end when they are finished, Miss Ferber’s new book Cheerful—By Request oi twelve short stories, tells with extraordinary insight, humor and sympathy of the lives of people that we know. Net, $1.40. No reader of Lire need hesitate to buy both of these books. Mr. Hoover would certainly allow it. Desk Sergeant: so Ye KNOCKED THIS MAN'S HAT OFF, A WHAT DID YE DO THAT FOR? No bookseller would refuse you “BECAUSE HE KEPT 17 ON WHILE THE NATIONAL ANTHEM W DOUBLEDAY, PAGE & CO., Publishers | ME es wuanas” 3 7 ; o: mii IL _|}i on ee WRONG. YE SHOULD HOV KNOCKED HIS