Life, 1918-10-10 · page 12 of 33
Life — October 10, 1918 — page 12: what you’re looking at
What you’re looking at
The main illustration depicts a WWI-era military scene with uniformed figures and a caption about "courage, papa, our army is retreating, masterfully." The accompanying article "Sidelights on the Fourth Liberty Loan" discusses bond-buying during wartime. The satire appears to target **procrastination in purchasing Liberty Bonds**—government war bonds meant to finance American involvement in World War I. The cartoon's ironic caption mocks military "retreat" while the article criticizes citizens who delay bond purchases, calling such delay "the thief of victory." The piece uses both gentle humor and patriotic pressure to encourage financial support for the war effort, a common propaganda technique during WWI. The "Sidelights" section employs witty observations to shame reluctant bond buyers into compliance.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
516 a newspaper in New York and hav the brewers put up the money for it. All the same, there is more tar for Brisbane in his profitable, protracted and obsequious devotion to Hearst than in this untimely fli with the brewers, Then there is the matter of the Trib- une’s row about the news¢ have made, it says, a cous refusal to sell the Hearst papers, and are being fought by all the papers in town except the Tribune, To expose the course of the Hearst papers hefore we t into the war, as th heen doing in its own pages, is an ex- but to try to set up the Iues of what papers the Tribune has cellent servi newshoys as ju public shall be allowed to buy seems a We've got too many President seems uught when he took the Post ban off the Nation. We don't want a newsdealer censorship. Ml York ro on te th hit hazardous. censors now, the to have th Offic and perplexed owns the nthe list ds com- the Eng says Mr swer was worth an to. Hindenbs y that was held | pros My 1 rede ar ed to quit gencral feel 1 and the con COURSE SttcCeSs Must have its pe ¢ Times has been very.successful as a newspaper, and admirably so, which has seldom been possible to say of a morning newspaper that its way up in New York from loss to gain. has pushed ELS. AMERIC ret Sidelights on the Fourth iberty Loan B IND-BUYING i hipbuilde 1e proof Pershing’s desp: Our boys give us our victories; but, heaven knows, we've got to buy our own supplies. Procrastination in Imying Bonds is the thief of victory Breathes there a man with soul so dead, who never to himself hath said: ANE vou Bond." Our leit hehir \ fittle a salubriotus thir vl-literature nethi Children s is, and parents should he posits on B. heard encouraging the The Bond the shall he multiplied for the child Once aT fathers nid-bayer, always a prond citizen, OF all sad words of tongue of pen the saddest are: “ L can't afford Bonds.”