Life, 1918-09-26 · page 25 of 33
Life — September 26, 1918 — page 25: what you’re looking at
What you’re looking at
This page is primarily **not a political cartoon** but rather a charity fundraising publication for French war orphans ("The Plan of the French Baby Fund"), listing donors who contributed money to support orphaned children during World War I. The only satirical content appears in the brief article "Concerning Something That is 'All the Go in the East.'" This is a **wartime critique** mocking East Coast men's fashion—specifically permanent hair waves advertised as trendy. The satire suggests these waves are frivolous at a time when the nation should be focused on the war effort. The piece sarcastically implies that men sporting permanent waves should be among the first sent to fight, implying they're non-essential to the war effort and therefore expendable. The photographs show children and mothers connected to the orphan relief program. The overall page reflects Life's role during WWI in promoting charitable causes while gently mocking civilian superficiality during wartime.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
RENCE TRANOT, BADY AND AvGUS for Baby No. 2 Etheredge Walker Trinity Cen Cale for aby "No, 3t4 N.Y. for Raby Noo area x Louise, Easton Smith, New York City or aby > gtd Miss Vera Fisher, Re: Conn,, for Baby No. 3138 EL ALC. Je Lewis Raby No. 3139. 1. F., 3d. Cadillac, Mich. fi R: 1 Beta Club, New York City. for Baby N In memory of Elmer C. Gildroy of “Mi Baby No. 31a Rusewats: Mary T. $ . Rethtchem, I's 3: In men ERNESTINE CHAPAY AND MER SISTERS a little : Mrs. Edonard Desnouee nes 7 and HK. M,, Paicines. Long Beach, Cal., "$73; Nell Sra: Mrs Haldwin, Chestnut S Masa $36.80: Mise Harri Rena. Nev Martha’ S.” Hart. Roston. Ma Mrs. ‘Edward [ains, Phitade Paystests ox Accat fn 6 New Have nh. $37; Viola Marsden Tomhave, lege, Pa.. $20; ladies of the Presbyterian Chu ton,” Wis. 2 CE. Pierce, Joliet. Mont. $ Slack Jones. Gren Miss. $33 Valley City A. ¥. and ALM c LNOD. $3: Mes Valley City, 'N. D.. $6: Mr, and Mrs, AM. La., $3.10; ‘Class of 1913, Lasell S Sig.z0; Mr, and Mrs. A Children of ‘the East Ha “Robinson's Men's Class Ky. $20: A F.C, Pittsburgh, Guilport. Miss. “The Lendahand Ch BABY NUMBER 3103 uly, acknowledged cQviltiam Cornell Scheide and) Philip W. Seheide, tart RABY NUMBER 3120 Company ES sot Infantry ws The Faithful Workers’ Musi ¢ accoville, Va Mrs. William Cornell Scheide Wo Scheide, Hare Co Susanne Hughson. Busia horn August ty THE PLAN OF THE FRENCH mains’ y tribution of seventy-three dollies pravides th te French child. orphaned hy the w tmoather or relatives of being sest tea poh + chances of survival are less than ina family environment this critical period in the child's life its welfare funds disbursed by the Featernité Fr: 1s Cal Todd ganization offeered by with the children ani rvise details of mar less than seventy-three dollars munt to the larger sum. To those wh the whole seventy-three dollars at one J under a pledge to complete this amount s fast as Loy dresses of the children and their anothers w ther's death and other information, these are c« the care of each child receives from the Fraternit: fi te if they » The full amount of the funds received by Lire is put int exchange at the most favorable rate and remitted to the Fraternit juction whatever for expenses, UL resent regitla tions of the American Red Cross Lire as un ward to the children. s of money we can rei nther funds Checks should be made payable to the fh t & Owing to the large amount of det. the }, contributions are acknowledged Concerning Something That is “All the Go in the East” N various advertising mediums on the Pacifie Coast are Ivertisements of a permanent hair-wave for men Accompanying each advertisement is a half-tone reproduc- tion of a handsome young devil with soulful eyes and a six- dollar cravat, the whole crowned with waving locks stron} reminiscent of tidal waves passing up the Bay of Fundy The reader is advised that permanent waves for men arc all the go in the east.” The east is very busy these days, attempting to eliminate non-essentials and keep itself en- tirely immersed in the war. It would appreciate informa alled male in the east “all the yo.” The east doesn't consider that sort of person essential: and if tion from the west regarding any s with whom a permanent wave is all the go.” the man with the permanent wave ought to be the first to do all the going. anything in the east is going to he comicbooks.com