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Life, 1918-09-19 · page 3 of 34

Life — September 19, 1918 — page 3: what you’re looking at

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Life — September 19, 1918 — page 3: Life, 1918-09-19

What you’re looking at

This page is primarily **advertising**, not satire or political commentary. The dominant content is a large W.L. Douglas shoe advertisement (circa 1910s-1920s based on styling), featuring photographs of the company's founder and product details. The small cartoon at bottom—labeled "DEADHEADS"—appears to be unrelated filler humor showing children and an adult, likely a joke about freeloaders or people avoiding payment (the term "deadhead" had that meaning). The page also includes advertisements for Bachas Havana Cigars and Cuticura hair products. **The main point**: This is a commercial magazine page designed to generate revenue through advertising rather than editorial commentary. The W.L. Douglas ad emphasizes price transparency and quality guarantees to build consumer trust.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Shadow of a Coming Event X Market Street in San Franciseo there is an unusual shootin; lery tl mmensely popular with the busky i-clad boys from the west- em ¢ tures of jumping deer, of swimmin imps. The target is a mov cross which flit moving pic- fucks, of submarines inaction, of German troops, of escaping soners. Whenever a rifle it the screen the report breaks srie current, the picture momen- cases to move, and the hole y the bullet is ¢ ly seen. large. Wroad-shouldered, flat-hacked, y Pe rage: : wd luckeprivates:-sons-ot' the W.t. DOUGLAS WHILE ENGAGED IN THIS LAT Process NECESSARY ATTWAT His FINGER WITH THE HAM- . Tine TO MARDEN THECEATWER Y;} Men, THE MARKS OF WHICH - in and out of the gallery a TO CENOTMEN ITS WEAR. f REMAIN TO THIS DAY cattle < and the mining country, (most of the night. Lined up i counter, they wait ly for the pictures which show = 7 and escaping German prisoners, e = ~ old: favorites, when they ap- UTHE SHG Meco gao on: OnATE they shoot rapidly and_ stolidly, $350 $4.00 $.450'SH00 $G00 $7.00 & $8.00 tely and phlegmatically, The . : Theneatlt Uke t jowers ia ou'll never need to ask ‘“‘ What is the price?” when the shoe sales- man is showing you W. L. Douglas shoes because the actual value is determined and the retail price fixed at the factory before W.L.Douglas name and the retail price is stamped on the bottom. The stamped price is W. L. Douglas personal guarantee that the shoes are always as they will, are plugged full of holes. worth the price paid for them. fahee aeab nie Oe poesia Stamping the price on every pair of shoes The quality of W. L. Douglas product is RIOEG TONE Ase: saMe NUSky Wesley: as a protection against high prices and guaranteed by more than 40 years expe- ers will be somewhere in Frane unreasonable profits is only one example rience in making fine shoes. The smart styles the same stolid, une of the constant endeavor of W.L. Douglas are the leaders in the fashion centres of to protect his customers. W.L. Douglas America. They are made in a well-equipped avaneae ac ee : name on shoes is his pledge that they factory at Brockton, Mass., by the highest ithout being unduly optimistic, are the best in materials, workmanship paid, skilled shoemakers, under the direction we do not hesitate to predict that the | and style possible to produce at the and supervision of experienced men, all Boche is going to have a very meagre price. Into every pair go the results of working with an honest determination to sixty-six years experience in making make the best shoes for the price that money shoes, dating back to the time when can buy. The retail prices are the same W. L. Douglas was a lad of seven, peg- everywhere. They cost no more in San Till nearest approach to a panacea ging shoes. Francisco than they do in New York. and sovereign remedy for all the CAUTION—Before you buy be sure W. L. Douglas name and the retail price is stamped on the bottom and the inside top facing. If the stamped price has been mutilated, BEWARE OF FRAUD. For sale by 105 W. L. Douglas stores and over 9000 President W.L. DOUGLAS W. L. Dougias dealers, or can be ordered direct from SHOE COMPANY. W. T. Doula lis Bend, for booklet telling 147 SPARK STREET, ° MASS. almost to ribbons. The officers ctured at every move. The escaping German prisoners, speed up siasm for a shot at a rea time of it when that day arrives ills that flesh is heir to is an annual subscription to Lire, Ee 8D: how to order shoes through the mail, postage free, BROCKTON - - The Standard brand of uniform quality 32sizes 1041030 each At all Clubs, Hotels 3 and Dealers in 6 § genuinely fine cigars Cmnre) BACHIA &Co. NY. Ask for Bachiais and get the best Promotes ( Hair Health Sosp 2%, Ointment 25 & 6, Taleum 2. ch free of "Catleare, Dept. B, Berton. DFADHEADS comicbooks.com