Life, 1918-09-12 · page 2 of 34
Life — September 12, 1918 — page 2: what you’re looking at
What you’re looking at
This page is **not a political cartoon or satire** — it is a straightforward advertisement for the Pierce-Arrow automobile, published in *Life* magazine. The image shows a detailed technical drawing of a Pierce-Arrow touring car with specifications: 6-cylinder, 48 horsepower, 142-inch wheelbase, seating five to seven passengers with retractable auxiliary seats. The text emphasizes the car's practical virtues: superior initial service, low maintenance costs, and long-term reliability — positioning it as "the car of ultimate economy." This represents early 20th-century automobile advertising in a prestigious publication, targeting affluent readers. Pierce-Arrow was a genuine luxury marque based in Buffalo, New York. The ad contains no satirical elements or social commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ente. a8 Second Class Matter June 8. 1681 atthe Post Ofice st under the act of March ii, Lehn) Entered as Second Cisse Matter at the Post Uitce Bepartnee *. Cana, “'Covyright in England and the lett Posse This Pierce-Arrow Touring Car seats comfortably five or seven passengers including the driver. It is 6-cylinder, 48 horse- ! power and 142 inches wheel-base. There is a passage between the two front seats, and the auxiliary seats are the disappear- ing kind. - Pierce-Arrow The initial service rendered by a Pierce- Arrow Car is great; the upkeep low as measured by the service rendered, and the service long. It is the car of ulti- mate economy. OS ARR THE PIERCE-ARROW MOTOR CAR CO. — BUFFALO, N. Y. comicbooks.com