Life — September 5, 1918 — page 5: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Hq. The Whole World, All the time. Feo C. O. of the Civilized World. To: C. 0. of Hell (through Eng- h Channels). Transfer. ly compliance with the wish of whole world and billions of people, Kaiser Wilhelm is hereby relieved from his present command, and will procee:! to Hell, Upon arrival, he will report (o the Devil for duty. travel directed is necessary vilitary service. “$0, 8085,"" YOUNG * * ! W. L. DOUGLAS BEGAN For the World: vouctas couro ot \ : THE DAY MiLAInG : KEARD CALLING d THe Cow ANO ENDED Genera, Ortnton, BCFORE DAYBREAK : AT WITH CARRYING Cove winten / wooo ron tHe wonnincs 1st Ind, oss the Rhine, same time. CO. Hell. Forwarded. he above departed as above xpexpurG, Next in Command, You' Il never need to ask “ What is is the p price?” when the shoe sales- man is showing you W.L. Douglas shoes because the actual value is cll, to C. O. Across the Rhine, determined and the retail price fixed at the factory before W.L. Douglas cer there, day after. } name and the retail price is stamped on the bottom. The stamped Keturned I price is W. L. Douglas personal guarantee that the shoes are always i yove reported in due time. worth the price paid for them. 3. There being no quarters available Stamping the price on every pair of shoes The quality of W. L. Douglas product is as a protection against high prices and guaranteed by more than 40 years expe- unreasonable profits is only one example rience in making fine shoes. The smart styles of the constant endeavor of W.L. Douglas are the leaders in the fashion centres of 4 The above outranks the present to protect his customers. W. L. Douglas America. They are made in a well-equipped CO. and requests that he be put in name on shocs is his pledge that they factory at Brockton, Mass., by the highest are the best in materials, workmanship paid, skilled shoemakers, under the direction - and style possible to produce at the and supervision of experienced men, all Tur Devin, price. Into every pair go the results of working with an honest determination to Commanding Hell sixty-six years experience in making make the best shoes for the price that money a shoes, dating back to the time when can buy. The retail prices are the same W. L! Douglas was a lad of seven, peg- everywhere. They cost no more in San Tt Ubicui oe ging shoes. Francisco than they do in New York. rose Ubiquitous Editorials CAUTION Before you buy, be sure W. L; Douglas name and the \NY newspaper readers skip the edi retail price is stamped on the bottom and the inside top fa MS, age (GRASS TOUS: COE If the stamped price has been mutilated, BEWARE OF FRAUD. Zor sale by 105, W. L. Douslag stores and over [000 Presigent WT. DOUGLAS om over-oceupation to. under-edu- L. Douglas dealers, or can be ordered direct from 1 ‘ W. 'E. Bougias by male ‘Send for bookies tetiian zi ke, for the reader | Now to order shoce through the Mail, postage free STREETS, es himself of something for here at present, request information as 10 disposition of above. command, has paid, whether or not he thinks it worth paying for being a ques n entirely beside the issue of course, written to the digestion by a more or less trained re the printed result of mind of certain selected facts of life They are so much professional opinion presented for consumption, and the true quality of editorials lies not so much in their convincing the reader of thei truth, as in impressing him with their sincerity One of the hest and cheapest of mental exercises is to follow the news in a da paper and then to scan the editorials to see whether the news has been correctly interpreted. The reader can usually gauge his general stock of information and degree of acumen by the number of differences he enjoys with the editorial writers. We shall be less open to the charge of government by newspapers when it be- comes casier to read editorials. “1 WISH YOU'D SOON QUIT WEARING THOSE TROUSERS. I WANT TO MAKE A comicbooks.com