Life, 1918-09-05 · page 3 of 34
Life — September 5, 1918 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising**, with a satirical poem on the left about "Farmerettes." The poem celebrates women agricultural workers—likely referencing WWI-era female farm labor, as the adjacent ads target U.S. military personnel. The verse humorously describes women taking over farming duties, "laying aside their knitting" to manage crops and livestock. The tone is gently mocking but ultimately celebratory, portraying these workers as capable of transforming rural spaces with "brightness" and teaching "pig politeness." The main illustration shows a woman's profile integrated with farm imagery. **Context**: During World War I, women entered agricultural work as men enlisted, making "Farmerettes" a visible social phenomenon. The satire here acknowledges this role reversal with affectionate humor rather than criticism, reflecting contemporary attitudes toward female wartime contributions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Financial Facilities for U.S. Forces in the West End of London Brown, Shipley & Company iy Tue eave OF Tur branch of Brown, Shipley & Com- . “— * pany at 123, Pall Mall, London, S. W. Farmerettes U. S. ARMY, NAVY, 1s within five minutes of Buckingham Palace, PHEY are through with suffraget- . the War Office, the Admiralty, the Foreign 7 ting, ° ° RED CROSS, Office, Downing Street, the Air Board, the Of- ‘They have laid aside their knitting ; Y.M.C. A, fices of the Ministry of Munitions, and practi- They are gaily farmeretting . cally every administrative office of the British Where the butterflies are flitting KNIGHTS OF Governmentas well as of the headquarters of Ant the wiggly, woolly caterpillar COLUMBUS and the Red Cross. It is in the heart of London’s feeds, hotel, theatre, club, and shopping area, con- Nites. the lite meadow-sparrows SALVATION ARMY venient for the subways, Charing Cross and Chitp their morning obligatos, vanien oy mheisn on In the vegetable marrows IVE ISSUE LETTERS OF CREDIT lll railroad terminals. nN ae Se ee tars ea AREEOP COMMISSION To officers and men of the U. S. Army and ihe a Navy, and to all engaged in Red Cross, Y. M. : C.A., Knights of Columbus and Salvation Army work in Europe, Brown Brothers & Co. To the pleasant rural places; OFFICERS’ MAPS OF LON- are issuing letters of credit on Brown,Shipley They will trim the garden border, DON and ‘PARIS free upon ap- & Co. free of commission, during the war. Wash the cauliflowers’ faces plication to Brown Brothers And they'll bring a finer order Enquiries on all matters relative to transferr- { improve the heifer's quarters in Co., 59 Wall Street, New York 2 : ‘ . ing funds to Europe receive prompt attention, the shed Nfl the land with bright- > . > ; BROWN, SHIPLEY & COMPANY And the bull will cease to bellow; 3 P. ; : Founders Court, Doibury 123 Pall Mall And they'll teach the pig politeness, LONDON, EC. LONDON. S. W. And with ditties soft and mellow ee pad Deanne aseeee IF BROWN BROTHERS & COMPANY Arthur Guiterman, PHILADELPHIA NEW YORK BOSTON ALEXANDER BROWN & SONS + + BALTIMORE cs eye abl ah ‘areadjostable econ ' SF ELIcANS {bgolurely Kemoves ndigestion.One Package provesvit. 25¢at all druggists LOADED comicbooks.com