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Life, 1918-08-29 · page 4 of 34

Life — August 29, 1918 — page 4: what you’re looking at

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Life — August 29, 1918 — page 4: Life, 1918-08-29

What you’re looking at

This page is primarily **commercial advertising** rather than political satire. The left side features a **White Rock beverage advertisement** showing a hand pouring the drink, with three military rings displayed below. The ad promotes "O-B Quality" military rings from Ostby & Barton Company, targeting servicemen and their families. The right side contains "The New Navigation," a humorous instructional piece offering thirteen facetious methods to steer a ship in any desired direction—clearly satirical advice (using sun glasses, harnesses sharks, magnetized iron, etc.). Below is a cartoon captioned "If There Had Been an Anti-Loafing Law," depicting what appears to be a judge questioning a loafer, with a literary reference to Browning's poem about a nightingale. The page blends period advertising with light satirical humor typical of Life magazine's format.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The New Navigation Consisting of Thirteen Ways to Steer a Ship in Any Desired Direction The regular way, * 2, Take a sun glass and concentrate the sun's rays in the desired direction. As the water evaporates, i in that place will be lowered, and the ship will slide down hill. 3. Bring upa ship in the course she should go, and when she is old she will not depart from it 4 € how. Swing the chief master- boom out in front of the sharks, to port or starboard, depending pon the course it is desired for the ship to follow. level ‘atch a school of sharks and harness them to the ‘ms from a 5. With a piece of magnetized iron induce the stip's compass to point in any desired direction, 6. If the ship is not heading in the proper direction camouflage it so that the bow appears to head as desired r 7. If the old ship is stubborn talk to her gently and L request her to change her dire i 8 Shift the cargo to port or to starboard, and by ing the ship a leaning in one direction or the other it Fs he inclined to obey its leaning, 9. Before sailing, take the precaution to bring a live steer on board. He will undoubtedly he glad to help i predicament. to. Heat expands metal, and cold contracts it, Station two gangs of men in boats, one on the port side of the bow and the other on the s extremely heated language to their side of the bow, while the other gang stares icily upon theirs, the bow will bend around 11. Send for a floating dry-dock. Take the ship to pieces and put it together again in the desired direction. 12. Change your mind from the dir to the direction the ship is head rboard side. If one gang uses tion you de in at the time. In way the ship will go in the direction you desire. 13. Send out your position to a German submarine When it appears you can depend United States navy to find a way to steer the shi other method has failed, to escape from the sea to cut their “sub” in two. on the men of the if ever; Pirates or You Want O-B Quality in Your Military Ring | E KNOW just how the fighting man tecls abost his Military Ring, A. good many men trom out own Organization are serving with the The OD Miluary Rings eive You full, lamp quality and authentic desten— your ting embossed with the fighting eagle of the U. S.A. and the emblem of yout 2 Branch of the Service. ; : j | Ifyou don't Keow these O- 10 see them at the Camp Exchange ‘ co any ood jeweler's when you Ring. Have it 4 with i your fame, Company and regimental designation, and yout home addtess—a perlect | WsentiBeation, And to the Mother, Wife, Sweetheart —send dpi out own ting in Ladies" siees, Military Service Rings { String Steer, $2.58 cach Ladies’ Service Rinne | Sa ae Ha Military-Emblem Rings (. ) $250 cach 8 Rings (pg bet istaerice LTE7 1816.50 each Ask to see the O-B Service Brooches and Service Pins— beautiful keepsakes to send back home. you the O-f Military Rings company and ve aud at the Fe OSTBY & BARTON COMPANY 118 RICHMOND STREET PROVIDENCE, R. 1. The Foremost Makers of Military Rings and Patriotic Jewelry IF THERE HAD BEEN AN ANTI-LOAFING LAW Judge: AND WHO IS THIS LOAFER? Beadle: 1 FOUND HIM WRITIN’ UNDER A TREE, A-STARIN’ AT A NIGHTINGALE, AND HE SAYS HIS NAME’S KEATS. Comicbooks.com