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Life, 1918-08-29 · page 24 of 34

Life — August 29, 1918 — page 24: what you’re looking at

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Life — August 29, 1918 — page 24: Life, 1918-08-29

What you’re looking at

The page contains three satirical pieces from *Life* magazine: **"Origin of the S.P.C.A."** (top cartoon): A humorous visual joke depicting a mammoth being ridden/controlled by small humans, captioned as the origin of the Society for the Prevention of Cruelty to Animals—suggesting absurdly that animal welfare began with prehistoric humans managing large beasts. **"Lessons in Efficiency":** Satirizes obsessive organizational systems by mocking someone who carries a hat-mounted card-index system just to track where they've placed pocket items like matches or tickets. It's absurdist humor about over-engineering simple problems. **"Experience":** A brief anecdote where a punished puppy receives advice from a child, humorous because the child speaks with unwarranted authority about obedience. **"The Babies in France":** An earnest fundraising appeal (not satirical) for war orphans, requesting donations to support French widows and fatherless children separated by WWI casualties. The photo shows one beneficiary child. The page mixes light comedy with serious charitable messaging typical of wartime *Life* magazine content.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

OKIGIN OF THE S. B.C. A Lessons in Efficiency By Our Expert NE of the most difficult things is to know in what pocket you have placed some important article, as, for example, a box of matches or a railroad ticket. This is par- ticularly true when your waistcoat is discarded during warm spells, thus making a new adjustment necessary. To avoid all this, carry a small card-index system riveted to the top of your hat. Before dressing make a list of all the articles you carry, with their pocket indicated, and file them in alphabetical order. When you need any article, you have but to remove your hat, unlock the cards, and by referring to them you can quite quickly turn to the pocket ir which the article has been placed. By a system of cross indexes you will never fail in your object. For instance, you will have two entries; one, “ Wallet (see Pocket-book),” and the other, “ Pocket-book (see Wallet).” Experience 'HE puppy had been punished, and was sulking in a corner, To him came the small daughter of the house, to administer, not comfort, but advice “You may just as well be good first as last, Buddy,” she admonished. “Everybody that belongs to mother has got to mind. I've been through it all—and I know.” France IFE’S generous readers. ma el sure that what they have done for the war orphans of France they have done well, but they must not lay their souls the flat tering assurance that it has’ beer done completely. With every battle, even if the victory goes to the Allies, there are more French fathers killed. more French women become widows, and more Frencl babies are exposed to want and probable separation from a home. Each seventy-three dollars we send to France helps one of these families for two years by keeping the child with its mother. Each contribution not only helps the widows and orphans, but is an inspiration to the soldiers of France and a bond between that brave country and our own Lire has received, in all, $233,588.77, from which 1,283,- 097.50 franes have been remitted to France. In behalf of the children and their mothers we gratefully acknowledge from MADELEINE SASSIGNEUX, BABY 2683 comicbooks.com