Life — August 29, 1918 — page 2: what you’re looking at

What you’re looking at

# Omar Cigarettes Advertisement This is primarily a **cigarette advertisement**, not political satire. The page promotes Omar brand cigarettes, a Turkish blend product manufactured by The American Tobacco Co. The ad uses a sporting/leisure narrative: it depicts someone returning from hunting or moorland activities, feeling accomplished and wanting to relax with a cigarette. The accompanying illustration shows what appears to be a **boating or water sport scene**, suggesting the aspirational lifestyle associated with the product. The copy emphasizes Omar's aromatic quality, describing it as a blend of Turkish and domestic tobaccos. The prominent text "Aroma makes a cigarette They've told you that for years" represents the advertising claim differentiating this brand. This reflects **early 20th-century advertising practices** before tobacco health warnings, when cigarettes were marketed as luxury leisure products associated with success and relaxation.