Life, 1918-08-29 · page 2 of 34
Life — August 29, 1918 — page 2: what you’re looking at
What you’re looking at
This is primarily a **cigarette advertisement**, not political satire. The page promotes Omar brand cigarettes, a Turkish blend product manufactured by The American Tobacco Co. The ad uses a sporting/leisure narrative: it depicts someone returning from hunting or moorland activities, feeling accomplished and wanting to relax with a cigarette. The accompanying illustration shows what appears to be a **boating or water sport scene**, suggesting the aspirational lifestyle associated with the product. The copy emphasizes Omar's aromatic quality, describing it as a blend of Turkish and domestic tobaccos. The prominent text "Aroma makes a cigarette They've told you that for years" represents the advertising claim differentiating this brand. This reflects **early 20th-century advertising practices** before tobacco health warnings, when cigarettes were marketed as luxury leisure products associated with success and relaxation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Met Street, New 20) Ciga reties Jor 9() Cents When youve beat them out on the final leg When you're coming in from the moor- ing buoy, and relax, and think of how well Jones handled the jib—and how you steered—and how lucky you were —and you feel good—and light up—and a cigarette’s aroma tastes the sweetest— Try Omar Aroma OmarOmar rch Aroma The very name is redolent with aroma For Omar is the aromatic blend of 13 kinds of rich Turkish and 6 of ripe domestic tobaccos —which make the perfect Turkish blend. These aromatic tobaccos, mixed in a sterilizing cylinder of burnished copper through which white clouds of super-heated steam are forced, blend into one perfect Omar aroma; thenrightly graduated cooling seals in the perfect aroma. And there Omar aroma is sure to stay until—sometime when a cigarette is sure to taste the sweetest, you try Omar, perhaps when you've beat them out on the final leg, or some other time when keen good taste insists that only Omar's aroma can make a cigarette taste sweetest. Aroma makes a cigarette They’ve told you that for years Post Umce at New Yar, Guaranteed hy Ther Susrinan Jvbacect >.