Life, 1918-08-22 · page 33 of 34
Life — August 22, 1918 — page 33: what you’re looking at
What you’re looking at
This page promotes a special patriotic issue of Life magazine themed around "On to Berlin!"—a rallying cry from World War I. The cartoon shows an excited older man (representing civilians at home) sitting in an armchair, fist raised, declaring support for the military offensive against Germany. Papers scattered at his feet suggest news from the front. The satire gently mocks how wartime enthusiasm at home ("the old boys") is stirred by headlines of military action, while the magazine capitalizes on patriotic fervor by issuing special war-themed issues. The subscription pitch below encourages readers to send Life to American soldiers, sailors, and Marines serving in World War I and the American Expeditionary Forces, with domestic and foreign rates listed. The advertisement frames subscriptions as patriotic support for troops.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
I say “On to Berlin!” This is the way the news from the front stirs up the old boys at home. ‘This is what has inspired LIFE to issue an On-to-Berlin Number This special number is only one of a number of great patriotic numbers LIFE will issue this autumn American Sailors and Soldiers all like Lave. So do the Marines. Send them a subscrip Domestic rates are su ent if subscriptions a are sent to ships whose mail goes in care of the New York Postmaster, or to Soldiers and Open only te nen supecriberss (a9 SS Marine. if addressed to them as members of scriptions renewed at this rate. f a 5 . the American Expeditionary Forces. LIFE, 17. West 315t Street, New York. 55 For the fleets and armies of our <llies, the One Year, $5.00. (Canadian, $5.52; Foreign, $6.04.) ~~ rate ts $04, comicbooks.com