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Life, 1918-08-15 · page 36 of 36

Life — August 15, 1918 — page 36: what you’re looking at

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Life — August 15, 1918 — page 36: Life, 1918-08-15

What you’re looking at

This page from *Life* magazine is primarily **advertising and book reviews**, not political satire. The main content includes: **Advertisements:** Forhan's toothpaste (promoting gum disease prevention), Bachia cigars, Boston Garters (men's sock supporters), and Dunlop golf balls—typical commercial messaging of the era. **"A Japanese Fan"** illustration appears to be a humorous sketch of Japanese culture, reflecting early 20th-century Western fascination with and stereotyping of Japan. **Book Reviews section** lists contemporary fiction and non-fiction, including notably: - Works about World War I (references to German pilot von Richthofen) - Social commentary (*The Peril of Hifalutin* on idealism and revolution) - Educational works on sexuality and military terminology The page reflects **post-WWI American culture**: consumer capitalism, lingering war references, and emerging social frankness about previously taboo topics like sexual health.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Gum tenderness — a serious tooth-menace T fs true that four out of five people over forty suffer from gum-shrink- age. or Pyorthea (Riggs’| Disease). But many peo- ple even under thirty have Pyorrhea. Women. par- ticularly after the baby comes, are peculiarly sub- ject to Pyorthea. At such time they cannot be too careful about their teeth. Pyorthea commences with tender gums, of with gum-bleeding at toot brush time, Gradually the gums become spongy. They inflame and then shrink, The teeth become exposed to decay at the base and tiny openi in the gums become the breeding places of germs which joints —or tonsils —or cause other ailments. Beware of that first gum tenderness! Try Forhan’s for the gums lipositively preventsPy- | orrhea, if used in time and used consistently No ordinary tooth paste will do this. And Forhan’s cleans teeth scientifically, as well. Brush your teeth with it, Icheeps the tech white and free Ve gum shrinkage has al teady set in, start using Fochan's and consulta den fist emmedaately for specia! SEXOLOGY by William H. Walling, A. imparts in a clear, wholesome way, in one volum Keewkedce a Father Sheld Input ti Medical Roowiedre a Hasbacd Sbeold Hi Keowledge 2 feet Konas Sead oe. Keowledge a Wi Koeleee 3 Hobe Sos ane Koowledge a Mother See oa Ber Dae, Medial Keowledge HAVANA HOSEN The Standard brand of uniform quality 32sizes10* to30% each At all Clubs, Hotels and Dealers in genuinely fine cigars BACHIA & Co. NY. Ask for Bachieis and get the best A JAPANESE FAN Books Received Fiction oud, by William J. Locke. © Company, $1.50.) A new Locke novel, the story of a reclusive how he won out in the Cradle, by Mrs. Alfred riage, by th rth.” Eastern Window, by $ (Marshall Jones Comp A meditative love story in the form of soliloquy. From The Douglas. (Th 25.) A collection of fantastic pro tales and allegorical sketches. Es. Parannes and Divisions, by Pound. (Alfred A, Knopt, voll of satires, translations, and literary elected from output of the past he War ¥, by Philip Vohn L Company, series of artistic sketches of ¢ in the American Ambulance © before it was taken over by the nt, Battle Flyer, by Captain Man- err von Richthofen, (Robert 1. McBride & Co.. $ he personal story of the famous German airman who the original “ Richthofen by George Stratford Com- An informal a rous essay on the Peril of Hifalutin, by Huntington & Co, $150.) A articles on national problems and international affairs with a thesis on the dangers of impractical idealism and the revolutionary spirit. A Dictionary of Military Terms, by Edward S. Farrow. (Thomas Y. Crowell $2.50.) An exhaustive mili- tary lexicon, printed on thin paper in one volume of pocket size. pany, 75 cents.) dl semi- Wilson, series of Company, Buy It By Name ge Though the cost of garters is small, it is greatly to your advantage to buy them by name —" Boston.” You will be well repaid in personal comfort and satisfaction if you make sure that you get the Boston Garter. For real economy pay at least 35 cents The higher grades give far greater ser vice for the slight additional cost. GEORGE FROST CO., - MAKERS, BOSTON Health for the Soldier and S Professor Irving Fisher and Dr. Lyman Fisk. (Funk & Wa pany, Go cents.) A handboc tion and hygiene for the I the baths of Caracalla the day was always Tuesday, 6 y thrifty Roman citizens to rantage of the fact that the librar the institution regularly subscribed } ral copies of Lire. They're here! ey re here! TRAIGHT from the factory in Britain have come these new vacuul process, air-free, long: ing, sure-putting DUNLOP VAC GOLF BALLS They have a thin, highly resil ient cover witha tightly wousd cote, which combination pro- ble in the long game, together increased accutacy and certainty on the green. Your professional sells DUNLOP VACS 1730" medium size, medium weight umall size, medium weiaht “31 small size, heavy weight $1 each, $12 a dozea Dunlop Rubber Co., Ltd. NI Suite 2016V, 308 Fifth Ave. TORONTO! Dunlop Tire & Rubber Goods Con, Lad. comicbooks.com