Life, 1918-08-01 · page 4 of 36
Life — August 1, 1918 — page 4: what you’re looking at
What you’re looking at
This is a **commercial advertisement**, not a political cartoon. It promotes the Mimeograph machine by A.B. Dick Company, positioned as a wartime business solution. The ad uses patriotic framing—"days of the war"—to appeal to businessmen. It argues that mimeographs enable salesmen to distribute five thousand printed letters hourly at minimal cost, thereby "releasing man-power" for military service during what appears to be **World War I era** (based on language about "the war"). The illustration shows a woman operating the mimeograph, reflecting wartime workforce shifts as men enlisted. The ad emphasizes efficiency and cost-effectiveness as patriotic contributions to the war effort while promoting a business machine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Mail-power! Salesmanship focused in an envelope—must help to release man-power for the days of the war. And better letters will help to make better business—now as never be- fore. Your representative travels, not for three cents a mile, but a thousand miles and more for three cents—when Mimeographed. @ @ @ You don't know what the Mimeograph can do unless you have seen the new Mimeopraph. It easily turns out five thousand beau- tifully printed letters an hour—at smallest cost. Dia- grams, designs, forms, blanks, bulletins, tags, etc., at the same rate. The Mimeograph is doing, great work for American business today. Let our representative show you how it will help in your selling3—and other work. Or get booklet “w" from A. B. Dick Company, Chicajo—and New York. NINES KATH comicbooks.com