Life, 1918-08-01 · page 36 of 36
Life — August 1, 1918 — page 36: what you’re looking at
What you’re looking at
This is a straightforward product advertisement, not political satire. It promotes Clicquot Club Ginger Ale, made by a Massachusetts company. The ad features an illustration of a baby or cherub in white clothing holding a bottle of the product in an outdoor setting. The appeal emphasizes the drink's ingredients—Jamaica ginger, lemon, lime, cane sugar, and spring water—and markets it as "safe, healthful and perfectly carbonated" for consumers of all ages. The stylized text at top (pronounced "klee-ko") reflects the French brand name. The ad encourages bulk purchasing ("buy by the case") and suggests serving the beverage for various occasions. This appears to be early 20th-century advertising using innocent imagery and health-conscious messaging typical of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
1, 19 ; “LIFE: Ghrvocarce On - Vrornounceada iee-Ko GINGER ALE Every quaffing of Clicquot Club Ginger Ale is a A little picnic in itself—and sure defeat to thirst. The Buy It by ingredients are finest Jamaica Ginger, pure juices of the Case lemons and limes, pure cane sugar, and water that bubbles cool and sweet out of a deep spring. A f thoroughly safe, healthful and perfectly carbonated , drink for the thirsty young and the thirsty old alike. Buy by the case from your grocer or druggist. Serve on every occasion. The Clicquot Club Company, Millis, Mass., U. S. A. comicbooks.com