Life — July 18, 1918 — page 6: what you’re looking at

What you’re looking at

# Analysis This page is **not a cartoon or satire—it's a straightforward advertisement** for the Packard Twin Six automobile, published in *Life* magazine (which carried both humor and ads). The ad announces continued production of the Packard Twin Six's third series in response to public demand. It highlights the car's distinctive "fuselage" body design, praised by critics as setting a standard for automotive styling. The ad emphasizes the engine's smoothness and power, the car's reliability, and its reputation among owners as dependable transportation. The reference to "war has cut down the number of good cars" suggests this was published during or shortly after World War I, when automobile manufacturing was constrained by military demands. The appeal to "the efficient man of affairs" targets business professionals seeking quality and dependability.