Life, 1918-07-18 · page 6 of 36
Life — July 18, 1918 — page 6: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire—it's a straightforward advertisement** for the Packard Twin Six automobile, published in *Life* magazine (which carried both humor and ads). The ad announces continued production of the Packard Twin Six's third series in response to public demand. It highlights the car's distinctive "fuselage" body design, praised by critics as setting a standard for automotive styling. The ad emphasizes the engine's smoothness and power, the car's reliability, and its reputation among owners as dependable transportation. The reference to "war has cut down the number of good cars" suggests this was published during or shortly after World War I, when automobile manufacturing was constrained by military demands. The appeal to "the efficient man of affairs" targets business professionals seeking quality and dependability.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PACKARD Cam ») ? eps) Packard cars of today are identified at once by the new fuselage line. Some of the best critics say this design has set the standard for body styles. The smoothness and plus- power of the Twin Six engine are even more widely known. We believe the road ability of this engine is matched by what we now offer in lines, finish and appointments. It is true that war has cut Ask the man TWIN SIX cAnnouncement of Policy HE Third Series Twin Six will be con- tinued in response to public demand. It is essentially unchanged. Our patrons shaped this decision by their approval of the latest Packard. down the number of good cars that can be built. And yet in war-time a good car is almost indispensable to the efficient man of affairs. Every condition of the times sets a premium on cars of character and lasting worth. Twenty thousand Twin Six owners know the Packard as a mode of travel—assurance of swift and safe transporta- tion over any road. who owns one PACKARD MOTOR CAR COMPANY DETROIT, MICHIGAN, U. S. A.