Life, 1918-07-18 · page 11 of 36
Life — July 18, 1918 — page 11: what you’re looking at
What you’re looking at
This page announces winners of a Life magazine contest for humorous picture captions. The large photograph shows an early airplane (appears to be pre-WWI era) with people on the ground below, illustrating one winning entry. The winning captions are puns and jokes exploiting wordplay: - "An attachment which converts an aeroplane into a transport" (converting aircraft to transport) - References to romance ("Tell me, dearest Harold...") and domestic situations - Aviation-themed humor ("Up above the world so high, / Like a sofa in the sky") The satirical element is gentle—mocking romantic clichés and the absurdity of early aviation rather than politics. The contest itself celebrated readers' wit, a common early-20th-century magazine engagement strategy. The humor relies entirely on wordplay and situational comedy rather than visual caricature.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Winning Titles ITH congratulations to the suc- cessful ones and sincere sympathy for the great majority who tried but were less fortunate, Lire is at last able to announce the winning titles sub- mitted for the contest picture. The de- lay in announcing the result of the con- test, which closed on May 6th, is due to the fact that, in all, we received 170,551 replies, of which 164,314 had each to receive careful consideration. In spite of explicit announcement: and of repeated warnings, 3,994 replies failed to comply with the conditions of the contest and 2,243 reached Lire office after the contest had closed. Tue First Prize of $3500 is awarded G. G. McLean, Carpenteria, Calif. for this title: In attachment which converts an acro- plane into a transport. Tue Seconn of $200 to James Gurnie, Walbrook, Baltimore, Mary- land, for Tell me, dearest Harold, when we reach the land Shall we hear the Wedding March or join the angel band? Tue Tuixv of $100 to Mrs, Gi-pert Harvey, Chestnut Hill, Philadelphia, Pennsylvania, for When Love comes, Prudence flies. Checks for the amount of the prizes have been sent to the winners, Al- though a number of replies were re- ceived from soldiers and sailors, none of them was considered by the pre- liminary and final judges to be of equal merit with the winning titles. The picture failed to inspire any great originality on the part of the contestants, A number of them based their titles on the theory that the hero was an “ace” in the flying corps A closer examination of his uniform would have precluded that idea, The process of elimination was fol- lowed until the number of titles sub- mitted to final judgment was reduced to eighty-six. We reproduce a few of these to give Lire’s readers an idea of the nature of the replies. If love has wings, as pocts tell us, This picture should make Cupid jealous. When ses come as high as this, the game's surely not on the level. When hearts are trump a queen can take Woman caused the fall of the first man, and she has kept it up ever since. Locai Weather Forecas mand fair. Rapidly rising temperature, with prospects of sudden precipitation, “Ah, me! It was he that won her, Because he dared to climb! A West Pointer making a hit with a miss. The situation was full of gravity, Sparking device for Liberty motors. Two above freezing. Up above the world so high, Like a sofa in the sky. On the road to Rouen, “Remember, dear, you must not take a drop.” Putting the transport in transportation. The only way he could fall and still be up in the air. A Non-Com. Planing Officer, GRAMMAR LESSON (Her nam as Rose) ‘Tis better to have Rose and fall Thau never to have Rose all, An old game but a new deal. An ace and a pair that will beat four kings, : Am I the first girl you ever kissed ? ‘0; but probably you will be the duty, So this soldier boy asserts; ‘alling in love is a But love is like an airplane— It's the falling out that hurts. Duedrop, Domestic cares of a soldier—An aviator pressing his suit h an raiser. A close shave wit American safety On the back-parlor sofa they're plighting their troth, But this is the both, it feels to them “"Ware bridge! Rainbow ahead!”