Life — July 11, 1918 — page 8: what you’re looking at

What you’re looking at

This page from *Life* magazine contains fundraising information and poetry rather than political cartoons. The upper section lists donors to "Life's Fresh Air Fund," a charitable initiative providing summer respite for poor urban children. The text explains that readers who purchased Liberty Loan bonds on a deferred-payment plan can contribute the income to support Fresh Air endowments—a mechanism for wealthy individuals to fund children's country vacations. The lower section features a poem by Madeline Bridges titled "The Little Children," addressing poor urban children with imagery of poverty, hunger, and suffering. The poem appeals for charitable assistance, framing the Fresh Air Fund as a benevolent response to urban deprivation. The page represents early 20th-century American philanthropic messaging rather than satire.