Life, 1918-07-11 · page 32 of 34
Life — July 11, 1918 — page 32: what you’re looking at
What you’re looking at
This page contains several humorous anecdotes and advertisements typical of Life's satirical style during the WWI era (indicated by military references). **Key Content:** The "She Was a Fighter" joke satirizes marital discord by suggesting a wife is "fighting" in France rather than literally fighting in the war—a play on domestic quarreling versus military combat. "Overdid It" mocks simple folk wisdom: a man takes insomnia advice literally, counts 10,000 sheep, sells them, and becomes so preoccupied with the profit that he loses sleep anyway. **Advertisements** dominate the right side, including appeals to wartime patriotism (Stromberg Carburetor's "sensible economy" messaging) and social anxiety products ("Mum" deodorant promising to eliminate "embarrassing body odors"). The "Might Weaken the Firm" anecdote uses a pun: a brother refuses church conversion because someone must remain to "weigh this here wool"—implying moral compromise is necessary for business. Overall, this reflects early 20th-century American humor: domestic tensions, class-based dialect humor, and commercialized solutions to social anxieties.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
68 AS She Was a Fighter Everyone knew that Lieutenant Thor- leigh and his pretty young wife had failed to agree during their few years of mar- ried life, but no one quite liked to ask him where she was living during his last months of training in this country. So when an innocent newcomer inquired point-blank where she was, there was a rather intense moment before he said, calmly : “My wife is in Frane “What is she doing?” was demanded further. ” he answered, calmly. ” everyone exclaimed. “Well,” he replied, “ perhaps she isn’t actually fighting, but I'm sure she’s quar- reling.”"—Harper’s Magazine. Overdid It “ Did you try the simple plan of count- ing sheep for your insomnia?” “Yes, doctor, but I made a mess of it. I counted ten thousand sheep, put ‘em on the cars and shipped ’em to market. And when I'd got through counting the wad of moncy I got for them at present prices it was time to get up."—Transcript, “Witisky has ruined the reputations of many men.” “Yes,” replied Broncho Bob; “and at the same time I ain't so sure that a lot of naturally no-account men haven't done their share to ruin the reputation of whisky.”"—Washington Star. “Mum” (as easy to uve as to sy? —makes dainty women so much daintier A little ‘‘Mum,”’ applied after the bath, neutralizes all em-| barrassing body odors. Thou-| sands of stylish women are *“Mum’’ devotees. 25c—at drug- and department-stores. *Maim™ (1a Trade Mark registered bn U.S. Patent OpKe. ‘Mum" Mfg Co 1106 Chestnut Street Philadelphia Economy is a war-time necessity. But be sure you practice sensible economy. Good health and efficiency demand mind and body building recreation. Motor of course, Keep fit. But don’t squander fuel money. Equip your car with a New Stromberg Carburetor, It produces—on any car, old or new— most miles per gallon. It conserves gaso line, Enables you to motor with a “clear conscience "—to employ tangible patriotisn —to in a way that really counts—without stinting. Investigate. Send at once for unbeata- ble economy records—and free literature that explains how you can increase mileage and reduce fuel costs, State name, model and year of your car. Stromberg Motor Devices Co. Dept. 1212 64 E. 25th St, Chicago STROMBERG Does it! CARBURETOR Might Weaken the Firm Two brothers once ran a store in a small Western town, where they had quite a large trade in wool on barter. One of the brothers became converted at a revival and urged the other to follow in his footsteps. “You ought to join, J converted one, “You don’t iknow how helpful and comforting it is to be a mem- ber of the church.” “T know, Bill dinitted Jake, thought- “an’ IT would like to join, but I ‘¢ how I can.” “Why not?" persisted the first “What is to prevent you?” “Well, it's jes’ this way, Bill,” de clared Jake. “ There has got to be some- body in the firm to weigh this here wool.” —Philadelphia Telegraph “Wuar’s your time?" asked the old farmer of the brisk salesman. “Twenty minutes after five. What can I do for you?” “T want them pants,” said the old farmer, leading the way to the window and pointing to a ticket marked, “Given away at 5.20."—Burr. Fiest Mori: Why so thin and emaci- ated this spring, brother? Seconp Ditto; Twas shut up all win- ter with a young lady's bathing suit. Not another bite to eat in the closet! —Punch Bor. ith soul so dead he has never “Gosh darn it! Here it is Tuesday morning, and no copy of Lirr. I must have neglected to rencw my anneal subscription: POSTEXS MIGHT HAVE HELPED NOAIL | Justice and Compassion ASK YOU TO SUBSCRIBE FOR THE Open Door Magazine which is doing much to protect animals from the tor- tures of vivisection. But we must widen our field of action. Public sentiment against this inhuman practice is growing; will you not help us to cultivate the humane spirit still further? Only $1.00 a year. Send for it now. New York Anti-Vivisection Society 486 FOURTH AVENUE NEW YORK BOGALWSA “The New South's Young Gity of Destiny.” 'New one on me.” Well. it has 15.000 people. 11 years ago its site was a pine forest. ¢ Mayor knows wi war-|