Life, 1918-07-04 · page 32 of 36
Life — July 4, 1918 — page 32: what you’re looking at
What you’re looking at
This page combines **advertisements with satirical humor columns** typical of Life magazine's format. The cartoon at top-left shows two men in conversation, with the caption "THIS IS ALL DAMPOOLISHNESS, LEARNIN' FRENCH. THEY DON'T SPEAK IT IN BERLIN"—a joke mocking Americans who waste time on impractical education (French language study) when current events (likely WWI-era) make such knowledge irrelevant. The "Berlin" reference suggests contemporary geopolitical tensions. The "OUR FOOLISH CONTEMPORARIES" section reprints jokes from other publications, including domestic humor about marriage and communication mishaps, and a joke about a man who "sprained his larynx telling how things ought to be done"—satirizing know-it-alls. The advertisements (Basline Autowline rope, Forhan's toothpaste, Bogalusa industries, Cutlcura soap, Cortez cigars) occupy significant space, reflecting the magazine's revenue model. The page is primarily **commercial rather than political content**, representing early 20th-century Life's mix of light satire and advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Snap on This Towline Any motor may stall—any car get stuck. And any autoist is sportsman enough to give you a pull if you've atowlinehandy. Have a BASuNE AUTOWLINE always in your car. Made of Yellow Strand Wire Rope— therefore reliable. Snaps on instantly with patented snaffle hooks that cannot loosen. At dealers, $4.95 east of Rockies. PowersTeet, AUTOWLOCK-another necessity—4 feet of Yellow Strand Rope with non-pickable spring lock, secures your car or spare tires. At dealers, $2.25 east of Rockies. No truck equipment is complete without a PoWERSTEEL TruckuNe. Reliable for any load. Write for literature. “THIS IS ALL DAMPOOLISHNESS, LEARNIN FRENCH, THEY DON'T SPEAK IT IN BERLIN” Beware of tender, inflamed gums YORRHEA. with a isalmost inevitable if you do not properly care for your gums, Here is the explanation * As you age the body tis- ‘sues naturally relax You see this tissue-loosening in the neck. It goeson in your gums, too. As you grow older your gums shrink be- low the normal gum line. Through lackof care they be- come spongy and inflamed. Then you have Pyorthea (Riggs’ Disease), Four out of five people over forty have Pyorthea. Andmany under forty, also. Don’t let a tender gum spotdevelop. These tender spots breed disease germs which enter the system through tiny openings—in- fecting the joints or tonsils —or causing other ail- ments. Immediately get Forhan's, which positively prevents Pyorthea if used in time and used consist- ently, Forhan’s tones the gums and hardens them. They in turn keep the teeth healthy, Brush your teeth with Forhan’s. It cleans themscientifically—heepsthem white and free from tartar, If gum-shrinkage has already setin, start using Fochan’s and consult a dentist immediately for special treatment. 3e and 55¢ tubes All Druggists FORHAN CO. 202 6th Ave., N.Y. Send for Tetat Tube BRODERICK & BASCOM ROPE CO. SAINT LOUIS t & NEW YORK Manufacturers of celebrated Yellow Strand Wire Rope OUR FO OLISH CONTEMPORARIES A Quiet Come-Back He was fond of playing jokes on his wife, and this time he thought he had a winner. “My dear,” he said, as they sat at sup- per, “I just heard such a sad story of a young girl to-day. They thought she was going blind, and so a surgeon oper- ated on her and found—" “Yes?” gasped the wife breathlessly. “That she'd got a young man in her eye!" ended the husband, with a chuckle. For a moment there was silence. Then the lady remarked, slowly : “ Well, it would all depend on what sort of a man it was, Some of them she could have seen through easily enough.” —London Opinion. His Suggestion said the positive girl,“ will myself down to one man.” he replied sarcastically, “if syndicate you will consider Transcript. “No,” our offer.’ A Wind Warrior “What's become of Bliggins?” “He's laid up, a victim of the war.” “T didn’t even know he had enlisted.” “He hasn't. He sprained his larynx telling how things ought to be done.” —Transcript. Fiest Vittace you've got married. match did you make? Srcoxp Vittac didn't do as well tell the truth, cither.— Hello, Aaron! Hear What kind of a Well, neighbor, I T expected—but, to T don't think she did, York Times. Getting Things Mixed The new girl in the counting-room of a daily newspaper was from the country. An elderly gentleman walked up to her and said, “I would like to get copies of your paper for a week back.” She replied, “Auntie has one, too; you had better try porous plasters. You can get them just across the strect.” —Linotype Bulletin. OODMAN, spare that tree; Touch not a single bough. In youth it sheltered me, and, like the family’s annual subscrip- tion to Lire, gave us and the neigh- bors uubounded pleasure. “Bill of the U. S. A” A BOOK OF WAR VERSES Somebody's boy has crossed the sea, Tido th’! Fiahtin’ fer you and me. Let's call him “ Bill"—he’s any man’s son ‘That carries a pack an’ sboclie gun, Clown, 50 cents net. ‘At all Booksellers HENRY ALTEMUS CO.), Philadelphia, Pa. BOGALW5A “The New South’s Young City of Destiny.” Never heard of it? Well. the payroll of Bogalusa’s Industries is ‘$250,000 monthly. Write the ‘Mayor. @Qa222 22a ae Cuticura Soap is Easy Shaving for Sensitive Skins The New Up-to-date Cuticura Method “Mm CHECGS EAT 25 CIGARS comicbooks.com