Life, 1918-06-27 · page 4 of 37
Life — June 27, 1918 — page 4: what you’re looking at
What you’re looking at
This is primarily a **wartime recruitment advertisement** rather than satirical content. Published during World War I (based on references to "American Navy" and "sailors and soldiers"), the ad uses patriotic appeals to encourage LIFE magazine subscriptions. The central image shows a hand holding a LIFE magazine featuring military figures. The text urges readers to subscribe, framing it as a patriotic duty—particularly noting that the upcoming "Navy Number" would be in high demand worldwide, making it almost unpatriotic not to obtain it. The appeal emphasizes that subscribing also enables sending LIFE to soldiers and sailors overseas, positioning magazine consumption as civic obligation during wartime. This reflects early-20th-century American war propaganda strategies that conflated consumer behavior with patriotism.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
only one Life to give your country — Obey thet, impulse Send It Now! One reason for this pressing invitation is that the week after next will be issued the Navy Number of LIFE, and as all the world is interested in the American Navy, it would naturally be a crime not to give everyone the opportunity to see this remarkable number of LIFE. To place your order with your newsdealer is one way, but you may forget it. To subscribe at once, and while Spectai you are doing this to send in an additional sub- fer “ scription for a sailor, is a patriotic duty. Enclosed \. nnd one Dol- lar (Canadian —\, $1,135 Foreign “\. $1.26). "Send Lire “\ ior three months to \, American sailors and soldiers all like Lire. _ Send them your copy when you have read it, or, better yet, enter a subscription, Domestic rates are sufficient if subscriptions are sent to ships whose mail goes in care of the New York Postmaster, or to soldiers if addressed to them as members of the Amer- Open only to new subscribers; no sub- ican Expeditionary Forces. scriptions renewed at this rate, ~. For the ficets and armies of our Allies, the LIFE, 17 West 31st Street, New York. 40N, rate is $6.04. One Year, $5.00. (Canadian, $5.52; Foreign, $6.04.)\— comicbooks eag