Life, 1918-06-27 · page 2 of 37
Life — June 27, 1918 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising rather than satire**. The large image depicts a vintage automobile (with license plate visible) positioned in front of an ornate European-style building with a minaret or tower. Two well-dressed figures stand beside the car. The ad promotes **Fisk tires**, using the tagline "FISK—A word meaning tire satisfaction to motor tourists everywhere." The copy emphasizes Fisk's service network across 130 branches throughout the United States, promising tire service availability wherever travelers venture. The European architectural setting suggests this advertisement targets affluent motorists undertaking leisure travel, positioning Fisk as the reliable choice for touring automobiles. The "S K" letters overlay the sky, likely part of the Fisk branding.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Price In England, Sixpence. Copyright in England and the British Possessions. FISK>A word meaning tire satisfaction to motor tourists every- where— good tires plus real service in 130 Fisk Branches throughout the United States. Wherever you may tour, nearby will be found a Fisk Branch waiting to serve you.