Life — June 27, 1918 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is primarily **advertising rather than satire**. The large image depicts a vintage automobile (with license plate visible) positioned in front of an ornate European-style building with a minaret or tower. Two well-dressed figures stand beside the car. The ad promotes **Fisk tires**, using the tagline "FISK—A word meaning tire satisfaction to motor tourists everywhere." The copy emphasizes Fisk's service network across 130 branches throughout the United States, promising tire service availability wherever travelers venture. The European architectural setting suggests this advertisement targets affluent motorists undertaking leisure travel, positioning Fisk as the reliable choice for touring automobiles. The "S K" letters overlay the sky, likely part of the Fisk branding.