Life, 1918-06-20 · page 5 of 36
Life — June 20, 1918 — page 5: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. It promotes Nujol, a laxative made by Standard Oil Company (New Jersey), for treating constipation. The page's imagery and copy are straightforward marketing. The four oval portraits appear to be testimonial photographs of satisfied customers across different demographics (young woman, older woman, man, elderly woman), a common advertising convention of the era. The "Regular as Clockwork" headline uses a pun about regularity—both bodily function and timekeeping precision. The text emphasizes the product is "absolutely harmless" and "gentle and sure," addressing contemporary medical anxieties. There is no political commentary or satirical intent visible. This represents early 20th-century pharmaceutical advertising in a mainstream magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ez Constipation is no respecter of ages. Your health, whatever your period and condition of life, depends largely on the regularity with which your system gets rid of the poisonous ashes of your body fuel. NUJOL makes you regular as clockwork—without pain. It is gentle and sure, relieves without loss of appetite, and without weakening the delicate mechanism of the body. You have only one body—you owe it the best weatment, In other words—NUJOL—the rational treatment for constipation. It is absolutely harmless. Try it. All drug stores in U.S. and Canada. In Send $0c and we will ship new kit size bottles only bearing NUJOL trademark to U. S. soldiers and sailors anywhere. Never in bulk. Write for free booklet. STANDARD OIL CO. (NEW JERSEY) BAYONNE, NEW JERSEY Nuj ol Jor constipation comicbooks.com