Life, 1918-06-20 · page 3 of 36
Life — June 20, 1918 — page 3: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a straightforward **advertisement for United States Tires**. The page uses a striking visual metaphor: an illustration of tiny cars arranged beneath oversized tire treads, emphasizing mass production and scale. The text celebrates efficient factory organization and scientific manufacturing methods. The advertisement highlights five tire models ("Royal Cord," "Nobby," "Chain," "Usco," "Plain") for different vehicle types. It stresses that quantity production enables economy, quality control ensures reliability, and organized distribution networks provide widespread availability and service. The reference to "this war" (likely World War I) frames mass organization as a patriotic virtue—demonstrating American industrial superiority. The core message: United States Tires combines economy with dependability through scientific production methods.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Matter, 1, This war has demonstrated as never before the advantage of jsund business organization. Quantity production is necessary for economy. Well-organized hetories are essential for effective work. United States Tires are the product of scientific business organi- ution at its best. Each tire represents the latest discoveries of mbber experts. Each tire embodies the «cumulated experience of the longest- stablished tire-making plants in America. The building of each tire is governed bystandards and inspection methods that ‘sure balanced construction, of unfailing ependability. ‘Royal Cord’, ‘Nobby’, ‘Chain’, ‘Usco’ and ‘Plain’, for passenger cars. - Production Methods that Insure Tire Economy United States Tires are Good Tires “*Nobby* *Chain' Ce Yet these quality tires are produced by millions. Enormous quantity production means economical production, Our factories in strategic locations permit economical distribution, United States Tires are available to every motorist. A well-organized Sales and Service organization with thousands of depots provides expert tire service to motor car owners every- where. Equip with United States Tires, There is real economy in their use. There is mileage economy ; dollars-and- cents economy. And the more important economy that lies in getting the utmost service ‘Usco* ‘Plain’ out of your car, Also tires for motor trucks, motorcycles, bicycles ans airplanes. comicbooks.com