Life — June 13, 1918 — page 5: what you’re looking at

What you’re looking at

This is a product advertisement rather than political satire. It depicts a soldier on what appears to be a military vessel or ship, pouring Clicquot Club Ginger Ale into a glass. The ad emphasizes the drink as a "Thirst Quencher" suitable for various settings—"in the home or aboard yacht." The military context suggests this advertisement targets soldiers, likely during World War I (based on the uniform style and vessel depicted). The marketing appeal combines patriotism with refreshment, positioning the beverage as ideal for servicemen. The product is described as made from "pure juices of lemons and limes, pure cane sugar, pure Jamaica ginger, and crystal-clear spring water," manufactured in Millis, Massachusetts. This represents commercial exploitation of wartime imagery for sales purposes.