Life, 1918-05-23 · page 34 of 40
Life — May 23, 1918 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising and book reviews**, not political satire. The main cartoon (upper left) shows a man slipping on wet pavement—illustrating the problem that Foster Friction Plug rubber heels supposedly solve. The humor is straightforward product advertising: wet pavements are dangerous, so buy these safety heels. Below is an ad for "Cat's Paw" cushion rubber heels, similarly emphasizing practical benefits (durability, cleanliness). The **"Books Received"** section lists contemporary publications, many dealing with **World War I themes** ("Over Here" about a war bride, "Stealthy Terror" with German agents), reflecting American literary concerns of the 1910s-20s era. A cruise advertisement for the S.S. Rochester and fashion coverage about white summer shoes round out the commercial content. **No significant political commentary or satire is evident** on this page—it's a straightforward mixture of practical advertising and cultural content typical of Life magazine's commercial orientation during this period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PS cht t The Foster Friction Plug would | have prevented this Wet pavements have no terrors for the man who insures himself against slipping. The best insurance is the Foster Friction Plug, found in cATS PAW CUSHION RUBBER HEELS ‘Wear longer than ordinary rubber heels and cost no more, Do not mar the floors. No holes to track mud or dist. Ye or tan. For men, women and childrenall dealers FOSTER RUBBER COMPANY 105 Federal Street Boston, Mass. °. and patentees of th os hich prevents Books Received Himself, (ohn Lane Company, The adventures of a business ter of an carl Miss Pim's Camonflage, by Vary Stan ley, (Houghton, Miltin Company, $1.50.) tale about a man in the ch rmonplace occult power Foolishness of Titian, by Jessie Champion, (John Lane Company, $1.40.) The romance of an imaginative girl in a bleak environment. Stealthy Terror, by John Ferguson. (John 1 mpany, $1.40.) A swift movin n of adventure with German Over Here, by Ethel M. Kelly. (Bobbs- Merrill, Company, 0.) The fictional diary of a war bride. The House ef Intrigue, by Arthur Stringer. (Bobbs- Merrill Company, $1.50.) An American romance of intrigue and adventure. Nine Humorous Tales, by Anton Chek hov. Stratford Universal Library. (The Stratford Company, Boston, 25. cents.) Characteristic short stories in an adequ age translation. Poetry Mid-American Chants, by Sherwood (John Lane Company, $1.25.) Songs for industrial America My Ireland, by Francis Carlin, (Henry Holt & Co. $1.) Lyrical verse by the Hoorwalker poet Desire, by Charlotte Eaton. (Dutfield & Co., $1.50.) Love poems in a new edition. Essays Damn: A Book of Calumny, by He be Mencken, (Philip Goodman New York, 00 cents.) Charivari for Philistines and puritans. SAGUENAY A Summer Cruise Withoutchangeof Steamer S. S, ROCHESTER by special arrangement over a special route provid- ing unusual attractions. NINE DAYS OF REST AND QUIET RECREATION 1350 miles by inland waters. Three sailings— July 4, August 1, ‘August 29. Write for details EXPRESS 65 Broadway New York City Ye AMERICAN Oe Fashion says— White Shoes for Summer Whether you remain in town, go to the country, or frequent the fash- ionable resorts—white kid shoes will be the vogue this summer. &C.” White Washabl 81” has heen chosen Style Committee as the dominant leather for summer shoe styles and warm weather foot comfort. This is the only leather which “Fits the foot like a Glove on the Hand,” and requires no mussy dressing to retain its new and unblemished appearance, Fashion Publicity Company of New York How's Your Second Act? by Arthur Hopkins. (Philip Goodman Company, 9° cents.) A discussion of theatrical pro ion, with a foreword by George Jean Nathan. Miscellancous Foster on Auction, by Re F. Foster. (EL P. Dutton & Co. $2.) A systematic treatise on the theory of modern Auction with the official code and a variety of deals from play. The Woman Voter's Manual, by $. E Forman and Marjorie Shuler, (The Century Compa 1.) A concise hand- book of politi 1 government. The War The Business of War, by Isaac Mare cosson, (John Lane Company, $1.30) A clear account uf the British routine sketche The Applet narrat Cow the de is or will positic tben, one p it the anothi the 0 comicbooksiearay