Life, 1918-05-16 · page 4 of 40
Life — May 16, 1918 — page 4: what you’re looking at
What you’re looking at
This is a **World War I recruitment advertisement** from Life magazine, not a satirical cartoon. The image depicts an adult (likely representing a soldier or authority figure) lifting a child, illustrating the headline "What Are You Doing About This?" The advertisement appeals to American civilians to support the war effort through various means: volunteering for war work, conserving food, reporting suspicious individuals, purchasing Liberty Bonds, donating to the Red Cross, and subscribing to Life magazine itself. The child symbolizes America's future and vulnerability, creating emotional pressure on readers to participate in the war effort. This reflects the propaganda approach common during WWI, when publications mobilized public support for military and civilian contributions to the war.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Copyright Life Pub. Co. What Are You Doing About This? No matter how humble your place may seem, you can do something. You can help when your neighbors ask you to take part in war work. You can save on food and non-essentiz You can notify the authorities about suspicious characters. You can buy Liberty Bonds and contribute to the Red Cross (drive coming this month). You can keep cheerful by sending it to a soldier or by becoming your- self a regular subscriber to Oven only to new subscribers: no sub: For sibseription ceriptions renewed ‘at this rate. ae of the / i \ Expeditionary One Year, $5.00. (Canadian, $5.52; Foreign, $6.04.) \. Forces, see coupon. LIFE, 17 West 31st Street, New York. io N comicbooks