Life, 1918-05-16 · page 36 of 40
Life — May 16, 1918 — page 36: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire. It contains four distinct ads: 1. **The Hollenden (Cleveland hotel)** — promotes comfort and amenities for travelers 2. **Mailliard's chocolates** — uses a maternal "Greatest Mother in the World" image tied to Red Cross Week (May 20-27), encouraging charitable donations 3. **Scribner's Investment Series** — offers free financial booklets, notably referencing Liberty Bonds and Spanish War Bonds (suggesting post-WWI era) 4. **"When Knighthood Is in Flower"** — an illustration of a knight/medieval figure, likely advertising a literary work or theatrical production The page reflects early 20th-century concerns: investment education for average citizens, wartime charitable giving, and nostalgic entertainment references. The Red Cross appeal and Liberty Bond mentions date this to the WWI period or shortly after.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
European Plan - = RED CROSS week with Bath: For One, Person, wpe May 20th-27th For Two . a ; Contribute liberally $3 to With Ti $ at vai prices. 800 Rooms, Four Restaurants, S Comfort Com FORT of guests is the primary consideration at | The Hollenden. Delightful parlors, inviting cozy corners and a definite refinement in appointments, lend | the congenial informal atmosphere of a private club. Chocolate, Cocoa, Confections 7 Interesting Booklets Free to Investors These booklets contain helpful information for YOU. For example, if you hold Liberty Bonds you should read about our 3% Spanish War Bonds which after the war sold at 112%. The Scribner Pocket Investment Series has been written for the experienced as well as the inexperienced investor. Select any of the follow- ing booklets. They will be mailed you without cost: “ How To Invest "—‘ Bonds And The In- vestor "— Our Foreign Bond Holdings "—* Par- tial Payment Investments ”"—* Investment Position of Municipal Bonds "—* The Farmer Must Be Financed "—* The Farm Mortgage As An Invest- ment. Investors’ Service Bureau SCRIBNER’S MAGAZINE 594 Fifth Avenue New York WHEN KNIGHTHOOD IS IN FLOWEK comicbooksseamay