Life — May 16, 1918 — page 12: what you’re looking at

What you’re looking at

# Life Magazine - "Life's Horoscopes" (Page 792) This page presents satirical "horoscopes" for three prominent men based on their astrological signs. Each entry pairs a photograph with a personality reading and tongue-in-cheek prediction. **Cabot Lodge** (Jupiter placement): Described as stern and rock-bound, warned against telling uncomfortable truths that might cause anxiety. The accompanying cartoons humorously illustrate potential social disasters—bachelor officers warned of enemy bombers, wire entanglements, and matrimonial complications. **John D. Rockefeller Jr.** (Neptune/Aquarius): Characterized as having a "sunny, standard-oil disposition" suitable for managing factories or bomb-throwing operations. **Henry Ford** (Jupiter/Gemini/Taurus): Depicted as a stiff-starter with potential as a jockey or salesman. The satire mocks these wealthy, powerful men through mock-astrological personality typing.