Life, 1918-05-16 · page 12 of 40
Life — May 16, 1918 — page 12: what you’re looking at
What you’re looking at
This page presents satirical "horoscopes" for three prominent men based on their astrological signs. Each entry pairs a photograph with a personality reading and tongue-in-cheek prediction. **Cabot Lodge** (Jupiter placement): Described as stern and rock-bound, warned against telling uncomfortable truths that might cause anxiety. The accompanying cartoons humorously illustrate potential social disasters—bachelor officers warned of enemy bombers, wire entanglements, and matrimonial complications. **John D. Rockefeller Jr.** (Neptune/Aquarius): Characterized as having a "sunny, standard-oil disposition" suitable for managing factories or bomb-throwing operations. **Henry Ford** (Jupiter/Gemini/Taurus): Depicted as a stiff-starter with potential as a jockey or salesman. The satire mocks these wealthy, powerful men through mock-astrological personality typing.
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Life's Horoscopes CABOT LODGE HIS gentleman was born in the preparatory cusp of Jupiter and Gemini, with G. O. P.’s studding the Milky Way, tariff schedules in oppo- sition to the orbit of Mars and Teddy Bears recumbent. He has a stern and rock-bound mind, the courage of his- torical convictions, and while Demo- crats are in the ascendant, Bakers triumphant and countless flying ma- chines are yet unborn, should avoid facts, otherwise he will be in great danger of telling the truth, thereby causing anxiety in the hearts of all those who have no other means of knowing anything. Will succeed as a gentleman, a scholar or a patri ot, but should be careful to choose the time. Looks well in Massachusetts culture kilts, ornamented with Boston Transcripts, but should avoid Virginia creepers and ord- nance departments. JOHN D. ROCKEFELLER, JR. HILE Neptune was in total im- r = mersion with Aquarius and Can- cer, hard shells on the ¢ of the | Moon and Sunday-school banners covering the transit of Venus, this young man was ushered into an ob- sequious world, in his mouth a dia- mond-studded soup ladle and a union card fastened on his back. He has a sunny, standard-oil disposition, a mind broad enough to cover a twenty- dollar gold piece and a Colorado tem- perament, diversified with million-dollar peaks and broad plutocratic plateaus. Should avoid coal barons, heretics and the Bolsheviki. Will succeed as the manager of a coupon- cutting factory, mine janitor or Russian bomb thrower, or head sprinkler for a fire engine. Looks well in bifurcated tight wads. HENRY FORD oma | HIS gentleman was born with | Jupiter, Gemini and Taurus crank- ing the Chariot of the Sun—which without a self-starter is more or less helpless—the Big Dipper pouring gasoline over the orbit of Aquila, and Pegasus ‘exclaiming, “Well, I'll be flivvered He has a sixteen-hors power disposition, rising to a uniform height of five dollars a day, and when agricultural implements are ex- ceeding the speed limit in the North- west, will do his best work as a plant raiser in a Berlin suburb, Will succeed as a jockey, a salesman for a baby- BACHELOR OFFICERS ON LEAVE ARE WARNED OF ENEMY BOMBERS, OF WIRE ENTANGLEMENTS, AND OF KEING GASSED carriage factory or author of a book entitled “What I Don’t Think I Know About History.” Looks well in knee tanks, and should never go out except when surrounded by submarine chasers, As manager of Krupp’s Peace Agri- cultural Works between 1919 and 1929 will acquire a con- siderable reputation as an organizer with a world future ahead of him. CORTICES OK ga tH)