Life, 1918-05-09 · page 37 of 40
Life — May 9, 1918 — page 37: what you’re looking at
What you’re looking at
This page is primarily **advertising and light humor** rather than political satire. The main content features a **W.L. Douglas shoes advertisement**—a major shoe brand—emphasizing the guaranteed retail price stamped on every shoe ($3-$8) and the company's 40+ years of manufacturing reputation in Brockton, Massachusetts. The ad promises value and protection against inflated prices. The page includes scattered **humorous observations** ("We Have Observed") typical of Life's satirical style—witty social commentary about human nature (lazy people blaming lack of time, homely women avoiding unwanted attention, etc.). The **"Shocked Parent" joke** concerns a child's table manners, not politics. A secondary ad promotes **white kid leather shoes for summer**, marketed as fashionable resort wear for the season. **"When Financial Writers Suffer"** discusses how financial journalists struggle to justify stock market downturns with credible analysis when they lack real information. This reflects early 20th-century magazine format: mixing advertisements with light satirical commentary on everyday life and social absurdities rather than partisan political critique.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
We Have Observed That the who thinks he lacks time generally lacks energy That no amount of culture will make a fat man stop snoring in his sleep hat a fellow doesn't have to be a Marathon runner to be long-winded. That in the constant sifting of life men generally land about where they belong That there are lots of men with just enough knowledge to be nuisances That a homely face saves a woman from hearing a lot of rank nonsense. —Boston Transcript. Snocken Pakkxt (to her boy): Blow in’ yer ‘ot tea! You ain't got no man- > Asso- ners! What d'yer think they invented secure saucers for?—Passing Show. ght to I navy. pathic fedical y “THE SHOE THAT HOLDS ITS SHAPE” on Paw $3 $350$4 $4.50 $5 $G $7 & 35 mining W. L. Douglas name and the ined retail price is stamped on the vicaly ( bottom of every pair of shoes¢ 1en, to before they leave the factory. | camps The value is guaranteed and e that spi the wearer protected against tabling high prices for inferior shoes. their ; You can save money by wear- h they J p ing W. L. Douglas shoes. The wn shoes in the world. vledge. © rhe quality of W. L. Douglas product is y have 1 a guaranteed by more than 40 yearsex- theme perience in making fine shoes. The smart are stylesarethe leaders in the fashion centres , eae erica. They are made in a well- udvate oe equipped factory at Brockton, Mass., by ae By | the highest paid, skilled shoemakers, under the direction and them. supervision of experienced men, all working withanhonest deter- | Fashion says— 1 the For a brief time W. L. Douglas minationtomake the best shoes for the price that money can buy. | [fj White Shoes for Summer desire worked for a farmer for his ¢ retail prices are the same everywhere. They cost no boerd and sclethesiend the more in San Francisco than they do in New York. They | the'couny, or ireyucnt, the fash privilege of attending school | | are always worth the price paid for them, <Gieusi ionable resorts—white kid shoes ies i v— ugtas name ; : |). Winter, practically, ehé:ealy Sud the retail peice teetamped On the bottom dnd the ine Be Will be the vogue this summer. period of his long and busy life site top facing. This te your only. protection apuinat F.B.&C." White Washable Kid that has not been spent in the high prices for inferior shoes. BEWARE OF FRAUD. ‘0. 81" has been chosen by the Sold by over 9000 shoe dealers and 105 W.L_Douglas stores. If \ yle Committee as the dominant is locaidealerforthem. Te shoe industry. Matte Weite for bookies, showing how to-ordershoes byrnati, : leather for summer shoe styles and President warm weather foot comfort. This Copyright, W. L. Douglas Shoe Co. 3 u he : is the only leather which “Fits the foot like a Glove on the Hand,” and requires no mussy dressing to retain its new and unblemished appearance. Re mare the shoes sou When Financial Writers Suffer is “from Missouri,” and therefore de- sires to be shown. And of course it is FINANCIAL writers are at their up to the financial writers to do the worst when stocks are going down showing; but inasmuch as most of When stocks are going up, the gam- them either do not know what they are Ming public doesn’t demand profound, talking about, or else do not consider it scholarly and recondite reasons for the good policy to tell the facts, if they financial phenomena which pass before know them, they find themselves in the its cager eyes. It is satisfied with a awkward situation of having to fill Fashion Publicity Company of New York hurrah and a general soothing reassur- space with nothing at all ance that everything is all right. But 7 when stocks are going down, and the i Bis one thing that glittering promises commence to reveal Tee millionaire’s mone rothing but a balance on the wrong and that is to buy a copy of the cur- side of the ledger, then the gambling rent Lire from a newsdealer who has Public commences to intimate that it sold out comicbooks.com