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Life, 1918-05-02 · page 37 of 40

Life — May 2, 1918 — page 37: what you’re looking at

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Life — May 2, 1918 — page 37: Life, 1918-05-02

What you’re looking at

This page mixes editorial content with advertising, reflecting Life's satirical voice during World War I. **The Poetry ("Safety First")** by Will Herford offers moral instruction about character and honesty, suggesting that in the afterlife, ethical conduct matters more than wealth—a pointed critique of materialism. **"What is that awful noise on the Potomac?"** discusses Washington, D.C. becoming a "boom town" due to wartime activity. It promotes O'Malley's book about the city's transformation, satirizing how the capital's traditional dignity has been disrupted by sudden wartime mobilization and the influx of new workers and visitors. **Foch Section** celebrates the appointment of French General Ferdinand Foch as supreme Allied commander in France, treating this as reassuring leadership for the war effort. **The Eno's Fruit Salt Advertisement** is a period product endorsement for a digestive laxative, typical of early 20th-century magazine advertising making broad health claims. The page captures wartime America's mixture of patriotic support, social observation, and commercial messaging.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Safety First ANKER: is your wealth safes guarded Under heavenly lock and seal, Where no moth or rust can rein, Where no thief breaks through to steal? Is your record O. K, rated In the Angel's Book of Gold? Are you favorably slated For some happy, heavenly fold? On the reckoning day that's coming, Cash and coupons cut no ice: You will have to make the running Without money, without price Hy meow AAD Use "» PLEASART.COOLINC. | F REFRESHING, Every doubtful stroke of business, % SALINE. Or advantage that you take, keg , i i RO Leaves a lasting stain of meanness ane ¥ . poe Where the character’s at stake. Let your acts of mercy mount up. Now—before it is too late. Every deed of kindness counts up In the Clearing House of Fate. Will Herford. “FRUIT SALT” - (Derivative Compound) GENTLE and efficient aperient should be in every household. For over thirty-five years Eno’s “Fruit Salt” has been a universal favorite for correcting deranged stomachs, stimulating sluggish livers, and for the relief of biliousness and constipation. A teaspoonful in a glass of water makes a sparkling and refreshing draught, pleasant to take and positive in results. Eno’s “Fruit Salt” is a standardized preparation, harm- less as the fruit juices from which it is derived. It is safe and efficacious for every member of the family, agreeable to old and young, and beneficial to an unusual degree. Sold by Druggists Prepared only by J. C. ENO, Ltd., London, S, E., England Agents for the Continent of America: Harold F. Ritchie & Co., Ltd, 10, 12 and 14 McCaul St., Toronto, Canada. What is that awful noise on the Potomac? It is Washington waking up. The Capi- tal is not only doing great things, it is| doing funny things. The staid and digni- fied old city on the Potomac has become, in many ways, a boom town with a new set of manners and customs mingling| with those of the old. | Mr. O'Malley was the man to see and report the humorous aspect of Washing- ton giddy with its sudden stimulation of new peoples, new work, new idlenesses. How the city is taking care of the sudden influx of men and women filling positions and attempting to fill positions and just talking about filling positions; how the C has accommodated itself to an en- forced abstemiousness; what is talked | about by the numberless visitors in the hotel lobbics and the corridors of the SS government buildings; character-sketches | of outstanding personalities; indeed, all Washington, whirling in the new storm, is the subject of Mr. O'Malley’s joyful book “THE WAR-WHIRL IN WASHINGTON” is a welcome lightening of war burdens from abroad. It has 32 illustrations by rony S It is published by The Cen- New York City, and is sold by all booksellers for $2.00. All hands applaud the agreement on General Foch as supreme com- mander of all the Allied forces in France. It seems a right thing to do to give the utmost punch to the defense and to the counter-attacks that will be part of it. One commander, Hinden- burg or Ludendorff, directs the attack, and can best be met by a single domi- nating mind on the other side. All the facts about General Foch, and his picture, have been recalled to our notice by our attentive newspapers. They are all the more reassuring be- cause they are not new, Those of us who had made acquaintance with the strategies of the Battle of the Marne were already aware of Foch's high services in that salvation scrimmage, but we all like to hear that story told again, and we all hope for another one to match and complete ‘it comicbooks.com