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Life, 1918-05-02 · page 35 of 40

Life — May 2, 1918 — page 35: what you’re looking at

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Life — May 2, 1918 — page 35: Life, 1918-05-02

What you’re looking at

This page combines political satire with shoe advertising. The main editorial piece, "Marse Henry Gives Advice," mocks Henry Watterson (a prominent newspaper editor) for urging President Wilson to announce he won't seek a third term—absurd advice given America's uncertain war situation in 1918. The satire is that Watterson obsesses over distant political succession while immediate wartime crises demand attention. The piece sarcastically suggests Trotsky might run for U.S. President, reflecting anxieties about Bolshevism. A secondary piece reviews "Ladies from Hell," a memoir by R.D. Pinkerton about Scottish regiment soldiers in World War I. "Ladies from Hell" was the Germans' nickname for Scottish troops in kilts, reflecting both their fearsome reputation and the unusual sight of their uniforms. The large W.L. Douglas shoe advertisement emphasizes guaranteed quality and fair pricing—typical early-20th-century consumer messaging about honest manufacturing.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Sjuire, . book ‘ed by npany, ciples Alice $2.) poken ut to Marse Henry Gives Advice \ the issue of his valued paper for April oth Marse Henry Watterson wok our President by the button with iriendly fingers, and soberly but kindly besought him to come out with a dec- laration of his purpose to step down and out at the end of his present (sec- ond) term. A wonderful With all the fighting going so strong in Picardy, and the decision of the war, and even the end of the world, liable to man, Marse Henry! come any minute, think of him taking thought for anything so far ahead as Mr. Wilson's conduct two years hence! So much is going to happen in two years! If we don't buck up with proper fervor there is, of course, the chance that the K: President, nothing of that; bility that Trotzky may come back and run for President her ser may appoint our next but Marse Henry makes nor yet of the possi- all old for- malities to the contra being sus- pended. Neither does he consider the chance that Mr. Wilson, if the ed sea ugh te! “Ladies from | Hell” It will By RD, Pinkerton 1; how) The “Fighting Scot’? wart touch inthe Mr. member of the now famous London Scot- tish Regiment, which went into the fight- ing at the very beginning. ‘LADIES FROM HELL” the Germans called the Scotchmen This is war. Pinkerton was a in kilts or skirts. who came tearing through their lines. The Scots were in the thick of things from the Marne on. Mr. Pinkerton came to know war for what it is, The first draught of the en- tire book was done in the midst of the terrific conflict, and the book has cap- tured the very atmosphere of the Western Front. + The reader will re-live, with the author, in minutest detail, his months of train. ing and fighting; the reader will become a comrade in arms of the captivating “*LADIES FROM HELL.” This Scotchman is a poet at heart. There are in his hook flashes that tremble in vividness a st the tremendous black background. And at the end the reader will know more of what war is—its hor- rors and its splendors—than he ever knew. before, unless he already has been at the| heart of the greatest event of modern times. The book is a handsome illustrated octavo, published by The Century Co., New York City, and sold by all’ book- stores at $2.00, Ww. hig! retail price is stamped on the ~j bottom of every pair of shoes 5; before they leave the factory. | The value is guaranteed and the wearer protected against You can save best known shoes in the world. | "The quality of W. L. Douglas product is guaranteed by more than 40 yearsex- 4 perience in making fine shoes. L. Douglas name and the h prices for inferior shoes. money by wear- . L. Douglas shoes. The The smart styles are the leaders in the fashion centres , of America. ipped factory at Brockton, Mass., by equil They are made in a well- “THE SHOE THAT HOLDS ITS SHAPE” $3 $3.50$4 $4.50 $5 $6 $7 & 88 BOYS SHOES Best Ia the World $3 $2.50 $2 the highest paid, skilled shoemakers, under the direction and supervision of experienced men, all working withanhonest deter- a minationtomake the best shoes for the price that money can buy. e retail prices are the same everywhere. jore in San Francisco than they do in New York. They are always worth the price paid for them, cunidered bi tee Et sata sey iaite adore depoatting afl i inthe bas To of The Peoples Savings ed y be invited to be Presi- dent of the Allied World. If they don't win there will be no trouble, for nobody who had lost a war was ever President of the United States. the untimely advice Marse Henry has given the President for quite a while. While the memor- able incident of the three cups of coffee ws fresh in the minds of poli- ns, no President is likely to de- cline a third term any longer before- hand than is absolutely necessary to escape it. If he did, the whole country would laugh. Why not leave third terms to the people? Their judgment about them, so far, has This is most tici always been good. Se ientt make. (TION — Before you buy and the retail price (a stamped o side top factig. This ts your only pi high prices for Vane ocallat W.L.Douglasstore.ask ‘Write for booklet, show’ our local di on, sav! you ROOK. IT TELLS ANOUT QUEST OF THE GOLDEN FLEAS.” yw to ordershoes by ma OUGHT TO READ THIS JASON AND IS They cost no re W.L. Douglas nam the bottom and the in old by over 9000 shoe dealers and 105 W. Lidouslee lores. If not conven forthem. Tal oother postage free, comicbooks.com