Life, 1918-05-02 · page 33 of 40
Life — May 2, 1918 — page 33: what you’re looking at
What you’re looking at
This page is primarily **advertising and book reviews** rather than political satire. The left side features a **Forhan's toothpaste advertisement** warning about gum disease (pyorrhea), with medical claims typical of early-20th-century patent medicine marketing. The small sketch shows a man in a bathtub, illustrating grooming habits for the "well-dressed man." The main content is a **Tiffany & Co. luxury goods advertisement** and a **"Books Received" review section** listing contemporary fiction and poetry, mostly from 1917-1918. Notable is the inclusion of war-related poetry like "Buddy's Blighty" and "Sea Dogs and Men-At-Arms," reflecting America's engagement in World War I. There is **no political cartoon** on this page. It represents typical Life magazine filler: high-end retail advertising, product promotions making dubious health claims, and book notices—standard magazine content of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
TIFFANY & CO. GOLD AND SILVERSMITHS ARTICLES OF UTILITY Le SUPERIOR IN QUALITY MODERATE IN PRICE FOR THE WELL-DRESSED MAN INFORMAL EVENING DRESS FOR THOSE FLEET- ING HOURS BETWEEN DINNER AND BED-TIME Gum decay causes tooth decay — ery EALTHY teeth need healthy gums to hug them, Else they will loosen. Pyorthea pockets will form, to act as the gateways of organic disease, Forhan's prevents Pyore thea, if used in time and used consistently, No mere tooth-paste does, Are your gums tender gums? Are they bleeding gums? If s0, you are certain to have Pyorthea (Riggs? Disease). Four out of ive people who are over forty have it To you we earnestly recommend Forhan’s. It preserves the gums, which hold the teeth secure. It obviates all gum-tender- ness, all gum-bleeding. It even preserves the mouth from premature aging | caused by receding gums, In addition, Forhan’s scientifically cleans the teeth, Its taste is cool, | antiseptic and distinctively pleasant If gum- shrinkage has already set in, start using Forhan’s and consult a dentist immediately for special treatment. 30c and 55c tubes All Druggists FORHAN CO. 02 éth Ave., N.Y, Tue Matt SERVICE GIVES PROMPT ATTENTION TO ALL INQUIRIES FIFTH AVENUE & 37" STREET New YORK Send for ‘Trial Tube Freo Books Received Fiction The Source, by Clarence Budington Kelland. (Harper & Brothers, $1.40.) A story of patriotism in the Vermont woods. The Best in Life, by Muriel Hine. (John Lane Company, $1.50.) The Vene- tian romance of a London mannequin. Maktoub, by Matthew Craig. (G. P. Putnam's Sons, $1.50.) A Tunisian ro- mance. The Road That Led Home, by Will E. Ingersoll. (Harper & Brothers, $1.35.) A wholesome novel of the wheat-belt. Long Ever Ago, by Rupert Hughes. (Harper & Brothers, $1.40.) Stories of the Irish-American in New York. The Rod of the Snake, by Vere Shortt and Frances H. Mathews. (John Lane Company, $1.40.) A grotesque mystery story of Paris, The Red Cross Barge, by Mrs. Belloc- Lowndes. (George H. Doran Company, $1.25.) A study of war's reactions in a romance of the Red Cross. Love and Hatred, by Mrs. Belloc- Lowndes. (George H. Doran Company, $1.40.) The story of a romantic crime. Twentieth-Century Athenians, by Ray Robinson. (The Gorham Press, Boston, $1.50.) A story of philosophical young men. Skinner's Big Idea, by Henry Irving Dodge. (Harper & Brothers, 50 cents.) A fictional essay on middle age and busi- ness. The Best Short Stories of 1917, edited by Edward J. O'Brien. (Small, Maynard Company, $1.50.) The third volume of this series, Poetry Buddy's Blighty, Lieut. Jack Turner, M. C. (Small, Maynard Company, $1.) Realistic verse written in the trenches, ‘ca Dogs and Men-At-Arms, by J. E. Middleton. (G. P. Putnam's Sons, $1.50.) War verse with a motif of imperialism. comicbooks.com