Life, 1918-04-25 · page 38 of 40
Life — April 25, 1918 — page 38: what you’re looking at
What you’re looking at
This is a **full-page advertisement** for Prudential Insurance, not political satire. The ad features a Liberty Bonds poster in the center—showing a profile portrait (likely Abraham Lincoln) with the famous Gettysburg Address quote about government "of the people, by the people, and for the people." Two eagle seals flank the image. The advertisement leverages patriotic World War I imagery (Liberty Bonds were war-financing instruments) to position insurance as a trustworthy, patriotic investment. The tagline "A Prudential Policy is an Ally that Never Breaks Faith" directly connects insurance reliability to national loyalty and security. This is corporate propaganda using wartime patriotism, not editorial commentary or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Prudential Policy is an Ally that Never Breaks Faith The PRUDENTIAL INSURANCE COMPANY OF AMERICA Incorporated under the laws of the State of New Jersey FORREST F. DRYDEN, President HOME OFFICE: Newark, N. J. comicbook seer