Life, 1918-04-25 · page 36 of 40
Life — April 25, 1918 — page 36: what you’re looking at
What you’re looking at
This page mixes fashion advertising with satirical humor typical of Life magazine's format. **Left side:** An advertisement for "F. B. & C." white kid leather shoes, marketed as the choice of the fashionable elite for summer wear. The illustration shows a woman in elegant 1920s attire admiring shoes. **Bottom left:** A brief comedic dialogue between a patient and surgeon about mixed medical records—a joke about bureaucratic incompetence. The patient expected liver surgery but got appendix surgery due to a careless office assistant. **Below that:** A humorous anecdote about Ptolemy II, presented as so lazy he couldn't read *Life* magazine for two days because his slave forgot to use the paper-cutter to open the wrapper—a tongue-in-cheek advertisement claiming even ancient royalty preferred *Life* to all other periodicals. **Right side:** Advertisement for *Ainslee's* magazine, listing current story titles and authors, promoting it as "the magazine that entertains." The page is primarily **promotional material** using light humor and satire to market both shoes and magazines to readers of this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
White Shoes Dominate for Summer Snug-fiting shoes of pliable white kid are the choice of the ultra smart set for Summer wear. “+B, B. & C."" White Washable Glazed Kid “No. 81" is the only leather recommended by the Style Committee for this Summer's smart shoes, It is the leather which ‘‘Fits om the foot like a glove on the hand” and requires no mussy dressing to preserve its new and unblemished appearance. bok for either of these >) FB. & C."” tags , 3222 They assure correct JOP, 4) shoe style and “The (o> bestthereis” in leather. Shoes, both highand low. of “F. . ‘White Washable Glazed Kx BN age cared by thebestshops, Wrietothe oo *. Style Coma epi S ne ie ion Pablicit ag Nerina 3 ATIENT: Look here, Doc! You told me you were going to cut out my appendix, but the nurse says you operated on my liver! Strcrox: Confound that office girl of mine! She's been mixing up my card-index files again! Psaiicnys II was the laziest of all the Ptol . It is related of him that one week he went two days without reading Lire, ich he pre- ferred to all other periodicals, and to which he was a regular subscriber, be- cause the sla tho usually opened the wrapper had mislaid his paper-cutter. Read, in the May | ; AINSLEE’S . Now On Sale: “Slow Torture,” by GOUVERNEUR MORRIS “Behold Our Hero,” by ELLIS PARKER BUTLER “The Despoiler,” by MARY HEATON VORSE “Shoes,” by CHARLES SAXBY “More Super-Women,” by ANICE TERHUNE “The Bubble, Reputation,” by WALTER PRICHARD EATON “A Romantic Liar,” by | LAWRENCE PERRY peal “Plays and Players,” by ALAN DALE } or any of the other unusual things that make AINSLEE’S “the magazine that entertains.” NOW ON SALE. ALL NEWSDEALERS. KN} comicbooksscomg