Life, 1918-04-18 · page 38 of 40
Life — April 18, 1918 — page 38: what you’re looking at
What you’re looking at
This page combines advertisements with editorial content promoting *The Metropolitan* magazine's prescient war-preparedness coverage. **The Eagle Illustration:** A dramatic engraving of an American eagle appears to symbolize national strength and patriotism—a visual anchor for the surrounding text. **Editorial Content:** The boxed text catalogs *The Metropolitan*'s articles from 1912-1917, arguing the magazine had warned America about coming threats: exposing German-American alliances, advocating preparedness before it was popular, and calling for intervention after the *Lusitania* sinking. Notably, it mocks the U.S. military's weakness (twelve airplanes in 1915). **The Point:** This is essentially an advertisement dressed as editorial—*The Metropolitan* congratulating itself for having been right about American entry into World War I before the public consensus shifted. The page appeals to readers' patriotic hindsight. **Historical Context:** Published during America's active WWI involvement (post-April 1917), it uses nationalist imagery and self-congratulation to sell subscriptions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SA Handfull of iluminatind Efficiency Throws a Piercing Beam of handiest a Books Received Fiction The Return of the Soldier, by Rebecea West. (Century, $1.) A love story of rural England. At the Sign of the Oldest House, by Juliet Wilbor Tompkins, —( Bobbs-Mer rill, $1.30.) Romance in a quaint set ting. The City of the Discreet. by Pio Ba- roja. (Knopf, $1 tale of Cordova. Seth Way, by Caroline Dale Owen. (Houghton, Mifflin, $1.50.) A romantic novel of the I The Lucky Seven, by John Taintor Foote. (Appleton, $1.40.) Short stories by the author of Dumb-Beil of Brookfield. Robert Shenstone, by W. J. Dawson. (John Lane, $1.50.) A leisurely tale of a schoolmaster's son. 50.) An adventure rmonists. Grace Lorraine, by Douglas ja (Brentano's, $1.40). The story of a venturous millionaire Secret Bread, by F. Tennyson Jesse. (Doran, $1.50.) A full-length biographi- cal novel with a Cornish setting The Gossip Shop, by J. E. Buckrose. (Doran, $1.35.) A half-satirical story with a myster The Willy.) Herman Bernstein icky Correspondence, by (Alfred A. Knopf, $1.) Telegrams between the Kaiser and the Tsar Poetry Nocturne of Remembered Spring, by Conrad Aiken. (Four Seas, $1.25.) Symphonic and narrative poems Wings in the Night, by Alice Duer Miller. (Century, $1.) Mrs. Miller's first volume of poetry. Ginger Mick, by C. J. Dennis. (John 1c, $1.) Soldier songs in Australian ect and slang. Wraiths and Realities, by Cale Young The Cause i: Why Lose sisssi'sc Itching; The Remedy Your Hair Cuticura Alls iste ; Soap SS, Ointment 2 &H, Talcum 75 Suisple'tach free ut "Gutieara, Dept. B, Bovten = Get Cash ,%. Real Estate Any kind. Anywhere. The Sims will show you how. No commission to pay. Valuable information FREE. SIMPLEX, Dept. 104, 1123 Broadway, New York from a storage batte nt board or v highly efficient Spot Light and fied Trouble Light, its very portability making it the i yet developed. You need one on YOUR with the information required. Rice. (Century, $1.2 d narrative poems. Common Men and Women, W, mmans. (Four § essay. T Temporary Heroes, by Cecil § GJohn Lane, $1 humorous letters from the front Conseript Experiences of cantonment life kept in door pocket. Wor archlight, but also a xpense. Clip the Coupon and mail it ments in rhythm, with an introductory ) Whimsical and 8. (Dodd, Mead, $1) If this sounds like your magazine HE Metropolitan in February, 1912, in “The Kaiser in American Politics” by F, Cunliffe-Owen, exposed the German-American Al- liance. (German frightfulness took thousands of dollars of advertising out of the pages of the Metropolitan for this.) The Metropolitan in October, 1914, in an editorial “The Lesson” by H. J. Whigham, began its campaign for preparedness, two months after the invasion of Belgium. (This was months before the submarine menace.) The Metropolitan in March, 1915, urged Uni I Service in an article by Theodore Roosevelt “The Need of Preparedness.” (Jt wasn’t the popular thing to do at the time, but it was right then as it is now.) The Metropolitan in October, 1915, called for fleets of airplanes in an article by Richard Harding Davis “Our Eagle Without Wings.” (The American Army had twelve airplanes at this time.) The Metropolitan in a keynote editorial “Murder on the High Seas” by Theodore Roosevelt, was for America’s active participation in the war following the sinking of the Lusitania. (This was the heyday of German activities in America.) The Metropolitan on May 8th, 1917, in “Put the Flag on the Firing Line” by Theodore Roosevelt, advocated sending American troops to France immediately. (On April 13th Secretary of War Baker stated that “our policy at first [would be] to devote all our energies to raising troops in sufficient numbers to exert a substantial influence in a later stage of the war.”) Metropolitan, 432 Fourth Ave. N.Y. Legit (payment in full for my year’s subscription). Name. ..ecesseee ‘Send This Coupon! lddress. aoe de of U PETER J. CAREY, PRINTER . it < ¢ Yes, it sounds like my magazine. Send me I Metropolitan for onc year beginning with the ct) I issue and if I like it [ will pay your bill for # Thi K Av woul valve enous Knig Be prem slight rattle neces order with M Willys Vj comicbooksaeeng