Life, 1918-04-18 · page 30 of 40
Life — April 18, 1918 — page 30: what you’re looking at
What you’re looking at
This page contains several short humorous anecdotes typical of Life's satirical humor, plus advertisements. **The cartoons/jokes:** The "Aut Scissors / Aut Nullus" section presents brief comic sketches. "His Maiden Name" plays on racist stereotypes, depicting a Black boy receiving a new name wherever he goes. "Strictly Dry" satirizes Prohibition enforcement—a city editor arrests a prohibitionist for bringing home rye bread, mocking the era's absurd enforcement. "Roche Sergeant" appears to reference wartime conditions with a sergeant warning about enemy listening posts. **Historical context:** This is clearly WWI-era (references to gas being turned off, conscientious objectors). Life magazine used racial caricatures routinely in this period. Prohibition (1920-1933) is actively mocked. The "First Conscientious Objector" joke shows anti-draft sentiment, with the punchline being a CO joining the army anyway—contemporary satire of pacifism. The page is primarily **advertising**—Plimsoll beverages, The Hollenden hotel—with humor scattered between ads rather than as the main content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
650 SEE Charming! Mooney had dashed into a drug shop, SSAUT SCISSORS -} AuT NULLUS His “Maiden Name” “What is your name?” a Kentuckian asked of a small negro boy. “Well, boss,” answered the chap, “everywhere Ah goes dey gibs mi but a new mah maiden name was Suictly Dry Reportex: Did y City Ei Reroxter: Why, Binks, the leading rested for bringing uw hear the latest! No; what is it? Probibitionist, was home a loaf of rye br N York Globe, i py, Dolores “Is Ferdy paying you more atten tion?” “No; but since this three-cent p B Sergeant: cas you came in he has stopped writing to a lot WHEN YOU RAT MAKE? t-of-town girls, —Louisville Courier-Journal, of 0 PROM HERE 1S? Lire is published every Thursday, sim Canada and British Possessions. Title re advance. Additional postage to foreign countries in ion, $1.03 a year; to Canada, 52 cents. Single current copies, 10 cents. Back numbers, after three months from date of publication, The text and illustra! in Lire are copyrighted. opply to Lire, Rolls House, Breams Buildings, Fetter Lane, land, A HOME NIGHT AN EASY CHAIR A GOOD BOOK AND A BOTTLE OF Lysmil KNOW YoU NOT AN FNEMY LISTENING POST LESS THAN ONE MILE there to look up an address ina dirtetory, | He waited as patiently as he could for a time, but the pretty matron seemed no nearer the object of her search, and, as his time was finished, he finally ventured to singgest : “If you are in no great hurry, madam, | would you be so kind as to allow me to | zlance in that book for just a moment?” “Oh, certainly,” she replied, sweetly, as she relinquished it. “1 was just look- ing it over to find a pretty name for haby."—Record. No Waster of Time “Young man, T want my gas turned oft! ‘ “ This isn’t the gas ¢ any. This the water office.” “Well, then, turn off the water—I haven't time 10 come ‘way down here for | nothing! "—Lamb F NOT LESS NOISE First Conscientious Onjector: What are you going to do when the war is over? S$ O.: Oh! Join the army! —London Opinion, | ire is for sale by y be obtained from boek trade supplied {rea ndon, E. C, | d by ‘stamped and addressed loss of non-return of wnse ewsdealers in Great Britain and 1 cities in the world. The forei ndon Office, Rolls House, Breams Buildings, tribution will be returned unless accompa: Lire does not hold itself responsible for t f address should reach this offce ten days prior to the date ¢f European Plan with Bath For One Person, 3.50 to $6, With Twin Beds, $4 t0 $6 tes ous prices, Rooms. Four Restaurants Te E guést who visits The Hollenden for the first time | * generally does so on somebody’s recommedation. | But when he returns a second and third time—and f keeps coming back year after year, it’s because he has found this hotel to be truly first-cl OF COURSE KING OF TABLE WATERS : comicbooks gi