Life, 1918-04-18 · page 2 of 40
Life — April 18, 1918 — page 2: what you’re looking at
What you’re looking at
This is primarily a **Fisk Cord tire advertisement**, not political satire. The page promotes Fisk brand automobile tires through the "Life" magazine, a humor publication that also carried advertisements. The ad emphasizes six selling points: size, strength, safety, appearance, economy, and quality. The central image displays a Fisk tire's distinctive tread pattern and sidewall branding. A small Fisk Company logo—their trademark mascot, the "Fisk Boy"—appears in the lower left corner. The copy claims that Fisk Service Branches throughout the country provide customer care that "adds miles to your tires—and dollars to your pocket," a typical early-20th-century advertising pitch emphasizing both product quality and customer service infrastructure. This represents standard commercial advertising from the tire industry's early automotive era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
— Size~ Strength-Safety Appearance-Economy That’s what you want in a tire and that’s what you get in the Fisk Cord. All that plus most unusual resili- ency, speed, comfort and lux- ury—backed by Fisk quality and all the care and prac- tical knowledge that can be built into a tire. A fully equipped system of Fisk Service Branches throughout the coun- try adds miles to your tires—and dollars to your pocket. Fisk Cords are made also with ribbed tread. comicbookssepmg